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Natura World Inc., Advances Marketing and Sales of Gel Bed Category


Welcomes Two Executives for the Western United States


September 10, 2009 - Natura World Inc.™ is pleased to announce the appointment of Daniel Baker to the newly-created position of Vice President Sales – Western US. Mr. Baker’s successful career and background in bedding and sales managements makes him the ideal candidate for this newly created position.


Most recently, Mr. Baker served as Vice President – General Manager for NexGel™, which was recently acquired by Natura World Inc. His extensive background, including leadership positions within Simmons and Spring Air, will be an asset as he grows Natura’s sales in the western accounts. He will report to Scott Miller, Senior Vice President, U.S Sales.


Orin Bagley has also joined Natura as Key Account Manager in the western region. Mr. Bagley comes to Natura from his most recent position as National Sales Director for NexGel™ and will draw on his experience from his previous positions at RC Willey and Spring Air. He will report to Mr. Baker.


“Orin and Daniel bring a wealth of experience and are perfect candidates to help promote our new acquisition, NexGel, as well as Natura’s full line of green, natural and organic mattresses and bedding,” said Natura World President Ralph Rossdeutscher. “Their passion for being innovators in the mattress industry will be key to our continued growth through the remainder of 2009 and into 2010.”


Both gentlemen, along with Scott Miller and company president, Ralph Rossdeutscher, will be in attendance at the Natura World Showroom in Vegas, September 14-17, 2009.


Natura World is hosting a Tweet Up Event on September 15th beginning at 4 PM in our Las Vegas Showroom. Please join us!


About Natura World

Founded 15 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. It’s not a trend. It’s about aligning personal values with everyday actions. A good night’s sleep makes for happier, healthier people and ultimately a better planet.


For more information, please visit


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