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June 1, 2010 -
Natura World Inc., dynamic
provider of natural, green and
organic sleep solutions, has
upped the ante yet again with a
revamped line-up of eco-friendly
mattresses. Effective June 1, a
new crop of NaturaLatex™ and
NaturaPedic™ mattresses will be
available to consumers across
North America.
“We aren’t
content to sit on our laurels,”
said Ralph Rossdeutscher,
president and CEO of Natura
World Inc. “Every great product
can be improved. We’ve taken a
thorough look at our mattresses,
thought about what sleep
challenges have yet to be solved
and implemented some exciting
new ideas.”
Aside from a
fresh new look, Natura World has
increased the already abundant
natural and organic content of
their mattresses. What’s more,
the addition of targeted support
zones tackle high pressure areas
like shoulders hips and lower
legs. The new NaturaLatex and
NaturaPedic now feature a
selection of mattresses with
these targeted support zones.
And all of this is done at a
reduced cost to both retailers
and consumers.
To solve the
comfort-dilemma of bed sharing,
the NaturaLatex line-up also
provides dual comfort versions
of their most popular
mattresses. Firm on one half,
luxurious on the other, Natura’s
dual mattresses ensure proper
support and indulgent comfort
for both partners.
“Adequate
comfort and support is a
critical component to healthy
sleep – for both individuals
sharing a sleep environment.
Natura’s dual surface mattresses
ensure that there is no
compromise necessary for a great
night’s rest,” said
Rossdeutscher. “Better sleep
means healthier, happier
people.”
Natura
introduced the new line of
mattresses at High Point Market
in April and drew an
overwhelmingly favorable
response. Beginning June 1,
consumers will be able to see
these new mattresses online at
the Natura World website.
Showroom orders are currently
being filled and will be
arriving at mattress stores
across North America shortly.
In conjunction
with the launch, Natura
announced earlier this week that
all mattresses will now have a
healthy, antibacterial,
hypoallergenic solution applied
to the covers. The Natural
Silver treatment eliminates
microbes on contact, to preserve
mattress hygiene and protect
consumer health. Natural Silver
solution kills candida (yeast),
e.coli, avian flu, listeria,
salmonella, even the highly
anti-biotic resistant MRSA, and
yet it’s colorless, odorless and
non-toxic.
“Silver
solutions are being used in
everything from wound dressings,
pressure garments and scar
management fabric to sportswear
and hygiene products,”
Rossdeutscher commented. “A
perfect blending of an age old
solution with modern technology.
A perfectly natural fit for
Natura World.”
To learn more
about the new mattress line-up
at Natura World or to schedule
an interview with Mr.
Rossdeutscher, please contact
Julia Rosien.
About Natura
World: Founded 16 years ago by
the Rossdeutscher family, Natura
is committed to nurturing
healthy bodies, souls and planet
through healthy sleep systems.
By providing a nourishing
night’s sleep through
sustainable, earth-friendly
materials and manufacturing,
Natura truly is where nature
meets nurture. It’s not a trend.
It’s about aligning personal
values with everyday actions. A
good night’s sleep makes for
happier, healthier people and
ultimately a better planet.
Please visit
www.naturaworld.com for more
information. |
