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New Technology/Old Technology ...If it is Healthy and Natural, Natura Leads the Way...


Natura World Introduces Anti-Microbial, Anti-Viral Mattresses


May 20, 2010 - Natura World Inc. proudly announces an innovative solution to worries about bed bugs, dust mites and other allergens that contaminate mattresses. Effective June 1, 2010, all Natura mattresses will be treated with Natural Silver Technology. The addition of this anti-bacterial barrier to mattresses will provide a new degree of naturally healthy protection for consumers.

“While our latex mattresses are naturally resistant to microbes, some mattresses are natural breeding grounds for microbes – and this is another level of protection our customers are telling us they want,” said Ralph Rossdeutscher, president and CEO of Natura World Inc. “Last year we introduced Natural Silver Technology in our NaturaProtect line of mattress protectors and pillowcases and adding it directly to mattress covers is another way to protect our customers from the health risks of microbes in the mattress – naturally.”

Natural Silver Technology, an antimicrobial, natural silver-based solution, is so safe that it’s used in medical dressings to naturally speed healing. This colorless, odorless solution applied to the fabric is hypoallergenic, non-toxic and a proven winner in the war against bacteria. It’s also bacteriostatic, which means that not only does it eliminate microbes on contact, among them candida (yeast), e.coli, avian flu, listeria, salmonella, even the highly anti-biotic resistant MRSA, it also inhibits future growth.

The growth of antibiotic resistance has revived the medicinal use of silver across the globe. Our grandparents called it colloidal silver – and way back when (before the birth of antibiotics in the 1940’s) – it was used as a germicide and disinfectant. Even Hipócrates used ground silver as a healing compound. Today, silver solutions are being used in everything from wound dressings, pressure garments and scar management fabric to surgical gowns.

“Since I founded Natura World Inc in 1994 with my father and wife, we have been focused on providing natural sleep solutions that improve health and wellbeing,” said Rossdeutscher. “Wherever possible, we use what nature offers freely – and silver is the perfect blending of an age old solution with modern technology.”

About Natura World: Founded 16 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. It’s not a trend. It’s about aligning personal values with everyday actions. A good night’s sleep makes for happier, healthier people and ultimately a better planet

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