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Natura Promotes Two Bedding Veterans to Vice President


March 10, 2011 - Leading natural and organic bedding producer, Natura World, has promoted two of its top regional sales leaders in recognition of their contributions in building business on the east and west coasts in the United States. Mark Dentale becomes vice president of sales for the east coast and Jim Lambert is vice president of sales for the west coast. Both men are well-respected executives in the mattress industry.


Dentale, of Northport, NY, is a 28-year industry veteran who joined Natura World in 2010 as a regional sales manager on the east coast. Before joining the company, he held senior sales roles with Spring Air, Simmons, Sealy and Ashley. He is a graduate of the State University of New York at Albany.


Lambert of Cypress, TX, joined Natura World in mid 2009 as its territory sales manager for Texas. He is a 30-year industry veteran, having held prior executive sales roles with Simmons, Sealy, Tempur-Pedic and Serta. He is a graduate of Selden College, where he received his degree in business administration.


“Mark and Jim have made tremendous contributions to our company in growing their regions and territories in relatively short periods of time. The key component in that success is their ability to work with new and existing dealers to help them get the most value and opportunity from their Natura relationship,” Natura World President Ralph Rossdeutscher. “In these new roles, they will be resources for more of our dealers and sales associates in helping us to continue to build our brand.”


Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

To learn more about Natura’s luxurious products or to find a retailer near you, visit


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