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Natura World Adds High-End Models to Natural Bedding Collections


High Point Introductions to Offer More Price Variety


October 2, 2008 - Leading natural and organic bedding producer, Natura World, will present its newest assortment of natural bedding at the High Point Market October 20 to 26. Six mattresses have been added to its memory foam, layered latex and all-latex collections, including the latest premium latex models, the Cloud and the Sovereign. All were developed to respond to consumer demand for more options in the middle and high-end of the price scale for green sleep products.


“Because of the upgrades and enhancements made in the category, natural and organic bedding delivers the support, health and comfort that consumers want,” said Ralph Rossdeutscher, Natura World president. “These additions are part of Natura’s overall commitment to deliver the right mix of products that respond to our retailers’ and customers’ needs.”


Three new mattresses added to Natura’s layered latex collection are the Serene, the Harmony and the Cloud.


Both the Serene and Harmony feature a combination of Talalay latex and soy polyfoam to provide contouring comfort with underlying ergonomic support. A hypoallergenic wool lining creates an insulating layer that helps to regulate temperature next to the skin throughout the night and wick away moisture for a fresh, allergen-free sleep. Serene has a five-inch soy foam core while the Harmony has a six-inch soy core, and both are covered in a soft cotton knit blend.


The Cloud is the new high-end, non-adjustable model in the collection and features a plush, removable latex pillow top which sits atop an eight-inch soy core.


Two new mattresses added to Natura’s all-latex line are the Concept and the Sovereign.


The Concept features a 10-inch core made with a triple layer of Talalay latex, which provides a softer comfort zone on top with increasingly firmer layers underneath for proper ergonomic support. It is also lined with hypoallergenic wool for optimum insulation and temperature regulation. The ticking is a soft cotton knit blend.


The Sovereign is the new high-end, non-adjustable model in the collection and has a plush, removable pillow top filled will hypoallergenic wool for a temperature-controlled sleep environment. The Sovereign’s entirely latex core provides deep, whole body support with contouring comfort.


Other additions include the Mirror, a new memory foam-and-latex mattress in Natura’s memory foam collection. The triple-layer Mirror features advanced memory foam made with natural soy and standard latex comfort zones atop a durable support foam base. The Mirror provides deep, contouring whole body support. The wool lining, quilted under the plush European cotton velour cover, helps regulate body temperature and eliminate overheating.


New to the Natura Organics collection is the Organic Baby Cloud pillow. With a low profile, chemical-free and hypoallergenic, it’s an ideal first pillow for toddlers. It features 100 percent pure organic wool batting wrapped in soft, organic PIMA sateen cotton. The wool wicks away moisture from baby’s face for a fresh, comfortable and allergen-free sleep.


Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.


To learn more about Natura’s luxurious products or to find a retailer near you, visit


Discover how Natura can ReGrooveN8™ your sleep environment by visiting the Natura showroom at High Point Market, located in building IHFC, space C709.


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