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Natura World is Proud to Announce an Addition to the Family!


New Website is an Online Resource for Parents of Infants and Children


It’s a website!

February 8, 2010 - Natura World Inc., leader in the green and organic mattress and bedding industry, is happy to announce a sweet new addition to the family. Proud parent website, has been anxiously awaiting the special arrival and is thrilled to welcome home. is designed to be an online resource for parents, responding to the specific sleep issues of infants and children. Detailed product information and family friendly navigation make finding healthy green and organic bedding easy. Natura World will provide ideas and encouragement with their Better Bedtimes blog and invite an active community with social media sites such as Facebook, Twitter and MySpace.  


“Parents today begin shopping long before they ever go to a store – and they know what makes a product healthy or unhealthy,” said Julia Rosien, Director of Communications at Natura World. “Our new site makes it easy for parents to see what’s inside our mattresses, bedding and pillows and make informed decisions on products that directly affect their children’s health.”  

  • Every product has a detailed listing of what it’s made of

  • Organic products are made from certified organic materials

  • Certifying organizations are accessible from every page

Natura World believes in the power of the word of mouth and plans to add review capabilities to the site in phase two. They also work closely with bloggers and adhere to the FTC guidelines regarding transparency of information on blogs.  


“There is no greater power than the voice of a blogger – especially a parent blogger,” added Rosien. “Our community on Facebook and Twitter help us develop and tweak products and they tell their friends what they like and don’t like. That kind of feedback is priceless.” will be officially launched just in time for the opening of the Las Vegas Market, Las Vegas, Nevada, USA, February 1, 2010.  


To learn more about please contact Julia Rosien at Natura World.  


About Natura World: Founded 15 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. It’s not a trend. It’s about aligning personal values with everyday actions. A good night’s sleep makes for happier, healthier people and ultimately a better planet.


Please visit for more information.


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