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Natura World Brings Luxury to Organic Bedding Category

with Newly Designed Collections


Seven Organic Mattresses to Debut at Winter 2011 Las Vegas Market


January 19, 2011 - Leading natural and organic bedding producer, Natura World, today announced it will launch its newest assortment of organic bedding at the upcoming Las Vegas Market this January 24 to 28. The company added seven organic latex mattresses featuring the latest comfort technologies and sustainable materials available in the industry today. Designed with certified organic cottons and wools, all-natural latex and coconut-latex blends, the products respond to customer demand for new options in organic bedding in the higher end price scale.

“Each of our carefully researched new designs features the highest quality materials available that are organic, renewable and sustainable to deliver the kind of support, health and comfort that consumers want today,” said Natura World President Ralph Rossdeutscher. “We have experienced steady sales growth in our organic offerings and coming into this market, wanted to show the full breadth of offerings available at what we believe are the best retail pricing in the industry for organic mattresses without springs.”

The company enhanced the construction of the mattresses in several ways, which included the use of organic liquid latex in place of glue to bind the mattress’ inner layers. Organic cotton thread replaces Kevlar thread in the new models, and all feature Natura’s soft and luxurious certified organic stretch knit cottons.

Stylish finishing touches have been added to all the beds, including handles on the side panels which are not only useful for positioning the bed but also add an element of luxury. Adding a fresh, rich look to the mattress toppers are new rope welts using 100-percent cotton cord and tape. Natural wood medallions have been added to the foundations to represent its artisanal-quality hardwood design.

The first two mattresses in Natura’s Organic collection (priced $1,999 to $2,199 in queen at retail) will have Coconut/Latex, natural Dunlop and Talalay latex layers, along with four pounds of organic wool. Next is the third mattress ($2,899 at retail in queen), which features a coconut blend with 50-percent organic latex, a certified organic 7-zone Dunlop latex core, natural Talalay latex toppers and six pounds of organic wool.

The next two models are both priced at $3,499 retail in queen size and offer a choice of firmness. They have a coconut blend with 50-percent organic latex, a certified organic 7-zone Dunlop latex core, natural Talalay toppers and six pounds of organic wool, as well as natural convoluted latex in the quilt.

To top off the collection are two Super Luxury models featuring the same coconut blend and organic latex mix, and upgraded to seven pounds of organic wool, silk and cashmere. These are priced at $4,499 retail with a traditional foundation and $5,499 retail with Natura’s exclusive wood slat foundation, both are quoted in queen sizes.

Natura customers will find enhanced service in 2011, as well. The company recently moved to dramatically increase its production capacity and efficiency in North America. In July 2010, the company opened a new 478,000-square-foot manufacturing facility in Wichita Falls, Texas, increasing overall production capacity while decreasing shipping times. The company’s U.S.-based production joins its continued manufacturing operations at its Cambridge, Ontario facility.

Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

Visit Natura World at the January 2011 Las Vegas Market at booth number A-950.

To learn more about Natura’s luxurious products or to find a retailer near you, visit


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