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Natura World Manufacturing Crib Mattress Collection for Munchkin™ Brand


Manufacturer Says 300,000 Units Will Be Produced for Leading Retailer at New Wichita Falls, TX Plant

February 10, 2011 - Natura World, a leading natural and organic bedding producer told BEDROOM Magazine that the company would manufacture a new four-sku innerspring mattress collection for Munchkin, Inc. that will be available at Target (NYSE:TGT), among other retailers.

Designed with comfort and safety for baby in mind, the line will be manufactured at Natura’s facility in Wichita Falls, TX beginning later this month, and the company says approximately 300,000 units will be produced in 2011. It represents the first mattress offering in the Munchkin lineup of baby products sold at Target stores nationwide and

According to Natura World President Ralph Rossdeutscher, juvenile bedding has been one of the bright spots in an industry beleaguered by a poor housing market and slow economy.

“No matter what economic climate we are in, families want the best for their children. With our deep-rooted expertise in natural and organic bedding, we worked together to create a new baby collection especially for Munchkin that features the highest quality materials available at value-oriented price points,” said Rossdeutscher.

The Munchkin™ crib mattress line is luxuriously handcrafted by Natura to provide maximum comfort and safety while minimizing the use of chemicals. The entire collection is free of phthalates, PDBE’s, pesticides and dyes.

Each of the four models in the collection features Natura’s innovative two-sided, reversible construction for greater value and durability. The Comfort Safe Classic and Comfort Safe Cotton Plus are designed for infants, while the Comfort Safe Cotton Ultra Comfort Safe Organic features a firm side for infants and may be flipped to a less firm side which is designed for toddlers.

The products are one of the first Natura lines to be produced at its new 478,000-square-foot manufacturing facility in Wichita Falls. The new facility increases the company’s overall production capacity while decreasing shipping times in the United States. Natura’s U.S.-based production is in addition to the company’s manufacturing operations at its Cambridge, Ontario.

Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

To learn more about Natura’s luxurious products or to find a retailer near you, visit


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