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February 10, 2011 -
Natura World, a leading natural and organic bedding
producer told BEDROOM Magazine that the company would
manufacture a new four-sku innerspring mattress
collection for Munchkin, Inc. that will be available at
Target (NYSE:TGT), among other retailers.
Designed with comfort and safety for baby in mind,
the line will be manufactured at Natura’s facility in
Wichita Falls, TX beginning later this month, and the
company says approximately 300,000 units will be
produced in 2011. It represents the first mattress
offering in the Munchkin lineup of baby products sold at
Target stores nationwide and Target.com.
According to Natura World President Ralph
Rossdeutscher, juvenile bedding has been one of the
bright spots in an industry beleaguered by a poor
housing market and slow economy.
“No matter what economic climate we are in, families
want the best for their children. With our deep-rooted
expertise in natural and organic bedding, we worked
together to create a new baby collection especially for
Munchkin that features the highest quality materials
available at value-oriented price points,” said
Rossdeutscher.
The Munchkin™ crib mattress line is luxuriously
handcrafted by Natura to provide maximum comfort and
safety while minimizing the use of chemicals. The entire
collection is free of phthalates, PDBE’s, pesticides and
dyes.
Each of the four models in the collection features
Natura’s innovative two-sided, reversible construction
for greater value and durability. The Comfort Safe
Classic and Comfort Safe Cotton Plus are designed for
infants, while the Comfort Safe Cotton Ultra Comfort
Safe Organic features a firm side for infants and may be
flipped to a less firm side which is designed for
toddlers.
The products are one of the first Natura lines to be
produced at its new 478,000-square-foot manufacturing
facility in Wichita Falls. The new facility increases
the company’s overall production capacity while
decreasing shipping times in the United States. Natura’s
U.S.-based production is in addition to the company’s
manufacturing operations at its Cambridge, Ontario.
Natura World is a family-owned business with a unique
approach to sleep. They develop innovative products for
all areas of sleep, not just a mattress or a pillow.
Natura World’s goal is to eliminate common sleep
disturbances and help people sleep well in order to live
better.
To learn more about Natura’s luxurious products or
to find a retailer near you, visit
www.naturaworld.com. |
