September 18, 2008 - Natura World, the leading producer of natural and organic bedding in North America, successfully introduced the company’s newest assortment of organic bedding and accessories at the summer Las Vegas Furniture Market . Building on the success of its Natura Organics Series, the company presented two new organic mattresses and 100% organic cotton linens for the whole family.

“As the eco-bedding category grows, Natura is the national brand that has created a one-stop shop for retailers,” said Ralph Rossdeutscher, Natura World president. “We’re committed to delivering the finest quality, natural solutions for better sleep for every bedroom in the home.”

Natura’s latest organic mattresses, Eco Advantage and Eco Transcend, were designed entirely with earth-friendly materials from the sustainable hardwood frame to the 100% organic cotton mattress covers, luxuriously handcrafted and free of chemicals, pesticides and dyes.

The Eco Advantage provides all the advantages of a healthy, personalized sleep. It features an eight-inch core of all-natural latex which provides deep, whole body support with contouring comfort. A unique, removable cushion top features customizable soft or firm latex inserts, allowing each partner to personalize her/his sleep surface. A layer of organic Natura Grow Wool™ wicks away moisture to create a fresh, temperature-controlled sleep environment that is also free of allergens. Luxurious, organic cotton sateen ticking adorns the mattress’ organic cotton cover.

The Eco Transcend slat mattress features all-natural Talalay latex atop ash wood dual slats for a supportive feel that adjusts to the body’s curves. It provides deep, whole body support with contouring comfort. The removable cushion top is filled with two inches of natural latex and a layer of organic Natura Grow Wool™ for a comfortable, temperature-controlled sleep. Both organic models offer the additional benefit of a 100% organic wool fire barrier.

In addition, Natura’s Organic Series now features its own set of pure Organic Cotton Sheets. These machine washable, 300-thread count sheets are 100% certified organic cotton that has been naturally grown without the use of chemical fertilizers or pesticides. Available in all standard mattress sizes, these soft and cozy sheets are both safe for the environment and feel great against the skin.

Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

To learn more about Natura’s luxurious products or to find a retailer near you, visit www.naturaworld.com.