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Natura World Hosts Event on Importance of Transparency


January 22, 2010 - On Monday, February 1st, at the Las Vegas World Market Center, Natura World welcomes guests to a special event highlighting the importance of transparency in the mattress industry. The event begins with a small cocktail reception at 4p.m. and follows with a panel discussion featuring a representative from ISPA, the SSA and Cargill as well as two retailers.

Ralph Rossdeutscher, president of Natura World - a trusted leader in natural bedding solutions, will lead a discussion on the transparency ideals that are changing the mattress industry. Natura believes accessibility of information is more than a trend or a corporate philosophy – it’s sound business practice.

  • Discover how Natura is pushing the boundaries of an industry struggling with communicating transparency

  • Meet leaders who set high standards of communication excellence and are committed to making information accessible and understandable to consumers

“Many companies market to the green consumer but it’s a struggle to measure product to product,” says Julia Rosien, Communications Director for Natura World Inc. “We have 8 lbs of wool in every queen size organic mattress we make. Who else gives out information like that to help consumers comparison shop?”

The World Market Furniture Show is open to people and companies in the Furniture Industry, but Natura would like to invite anyone interested in the issue of transparency to the event. They’ve invited all of their Facebook fans (more than 1,000).

The event will be held at the World Market Center located at 455 S. Grand Central Pkwy, Las Vegas, NV. To learn more about Natura World, please visit


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