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July 23, 2011
- Leading natural and organic bedding producer,
Natura World, will introduce its first assortment of
“smooth-top” mattresses at the upcoming Summer Las Vegas
Market, Aug.1 to 5. The new NaturaSleek™ Collection is
an exciting lineup of four latex mattresses featuring
Natura’s healthy, natural ingredients, but also
represents a departure from conventional pillow-top
styling, instead featuring a sleek, smooth top for
consumers who want a more contemporary look.
“Our new line
brings together two of the biggest trends in the
industry – smooth top shape-conforming mattresses that
are also eco-friendly,” said Natura World President
Ralph Rossdeutscher. “We know from speaking with our
retailers that more and more consumers are interested in
the more modern look and sumptuous feel of smooth-top
mattresses. Retailers now have a new option from Natura
that is not only extremely comfortable but also meets
our high health and environmental standards.”
The NaturaSleek Collection consists of models named
London, Paris, Vienna and Milan, ranging from 8 to 12
inches in height. Each mattress is made of a soft,
cotton blend stretch-knit fabric, a layer of pure,
virgin NaturaWool™ to ease pressure points and wick away
moisture, and layers of pure latex to offer a unique
comfort feel ranging from firm to ultra-plush. As part
of the sleek new design, the collection features the
company’s signature cream-colored trailing leaf ticking.
The London mattress has eight inches of pure latex in
the core to provide firm support, while the Paris offers
a medium-firm sleep surface with a nine-inch core. The
next two mattresses in the line-up feature plush and
ultra-plush comfort. The Vienna incorporates 10 inches
of pure latex while the Milan features an ultra-plush,
12- inch layered core. The buoyant cushioning eases
stress and tension on the body to contribute to deep,
restorative sleep.
Retail pricing for the NaturaSleek Collection ranges
from $999 to $2,499 in queen. Visit Natura World at
the August 2011 Las Vegas Market at showroom A-950.
Natura World is a family-owned business with a unique
approach to sleep. They develop innovative products for
all areas of sleep, not just a mattress or a pillow.
Natura World’s goal is to eliminate common sleep
disturbances and help people sleep well in order to live
better.
To learn more about Natura’s luxurious products or
to find a retailer near you, visit
www.naturaworld.com. |
