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Natura World Introduces NaturaSleek™ Collection

 

Manufacturer’s First “Smooth-Top” Design Adds Cosmopolitan Style to Eco-Friendly Construction

 

July 23, 2011 - Leading natural and organic bedding producer, Natura World, will introduce its first assortment of “smooth-top” mattresses at the upcoming Summer Las Vegas Market, Aug.1 to 5. The new NaturaSleek™ Collection is an exciting lineup of four latex mattresses featuring Natura’s healthy, natural ingredients, but also represents a departure from conventional pillow-top styling, instead featuring a sleek, smooth top for consumers who want a more contemporary look.

“Our new line brings together two of the biggest trends in the industry – smooth top shape-conforming mattresses that are also eco-friendly,” said Natura World President Ralph Rossdeutscher. “We know from speaking with our retailers that more and more consumers are interested in the more modern look and sumptuous feel of smooth-top mattresses. Retailers now have a new option from Natura that is not only extremely comfortable but also meets our high health and environmental standards.”

The NaturaSleek Collection consists of models named London, Paris, Vienna and Milan, ranging from 8 to 12 inches in height. Each mattress is made of a soft, cotton blend stretch-knit fabric, a layer of pure, virgin NaturaWool™ to ease pressure points and wick away moisture, and layers of pure latex to offer a unique comfort feel ranging from firm to ultra-plush. As part of the sleek new design, the collection features the company’s signature cream-colored trailing leaf ticking.

The London mattress has eight inches of pure latex in the core to provide firm support, while the Paris offers a medium-firm sleep surface with a nine-inch core. The next two mattresses in the line-up feature plush and ultra-plush comfort. The Vienna incorporates 10 inches of pure latex while the Milan features an ultra-plush, 12- inch layered core. The buoyant cushioning eases stress and tension on the body to contribute to deep, restorative sleep.

Retail pricing for the NaturaSleek Collection ranges from $999 to $2,499 in queen. Visit Natura World at the August 2011 Las Vegas Market at showroom A-950.

Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

To learn more about Natura’s luxurious products or to find a retailer near you, visit www.naturaworld.com.

 

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