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Natura World Announces Premium Natural Latex Collection

Available Exclusively at Bloomingdale’s

 

Expanded Partnership With Upscale Retailer Brings Luxury to Natural and Organic Bedding

 
January 11, 2011 - Natura World today said it was launching a new latex mattress collection offering the upper echelon of comfort, luxury and beauty in its natural and organic bedding collection at Bloomingdale’s stores and on www.Bloomingdales.com, expanding its relationship nationally with the retailer which began six months ago in its east coast stores.

“Natura has been successfully producing natural and organic bedding for over 15 years and now, we enter a new era with three exclusively designed, elegant offerings debuting at Bloomingdale’s,” said Natura World President Ralph Rossdeutscher. “Each sleep set has been expertly crafted by Natura artisans for the discerning Bloomingdale’s shopper searching for high quality, healthy sleep products made sustainably and with respect for the environment.”

The Natura Latex Collection for Bloomingdale’s includes three models, Retreat, Renew and Escape, each with three different comfort levels: firm, luxury and dual. The dual comfort models enabling partners sleeping on the same mattress to each enjoy the right comfort and support feel for them.

The mattresses feature a variety of constructions with components that range from Natura Sleep Bamboo fabric to certified organic wool and natural Talalay latex. These premium mattresses offer the most advanced comfort materials and adhere to the highest quality standards to provide the body with the deep, restorative sleep that it needs.

Natura Latex Retreat and Natura Latex Renew feature a deep, supportive core with layers of natural standard green latex, plant-based foam and Talalay latex. The soft, supple Natura Sleep Bamboo cover is quilted with convoluted Talalay latex and wool for lasting comfort that stays cool and soft against the skin.

The Natura Latex Escape offers enhanced Talalay latex construction and a luxuriously soft and completely organic cotton knit cover. It is complemented by a thick and plush Talalay latex topper whose quilt features organic wool and convoluted Talalay latex.

The Bloomingdale’s collection is currently being produced in Natura’s Cambridge, Ontario facility, but will soon transfer production its new 478,000-square-foot manufacturing facility in Wichita Falls, TX, where the company is manufacturing its new lines for Target and Sharper Image. The new facility increases the company’s overall production capacity while decreasing shipping times in the United States.

Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

Visit Natura World at the January 2011 Las Vegas Market at space number A-950.

To learn more about Natura’s luxurious products or to find a retailer near you, visit www.naturaworld.com. 

 

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