|
January 11, 2011 -
Natura World today said it
was launching a new latex
mattress collection offering the
upper echelon of comfort, luxury
and beauty in its natural and
organic bedding collection at
Bloomingdale’s stores and on
www.Bloomingdales.com,
expanding its relationship
nationally with the retailer
which began six months ago in
its east coast stores.
“Natura has been successfully
producing natural and organic
bedding for over 15 years and
now, we enter a new era with
three exclusively designed,
elegant offerings debuting at
Bloomingdale’s,” said Natura
World President Ralph
Rossdeutscher. “Each sleep set
has been expertly crafted by
Natura artisans for the
discerning Bloomingdale’s
shopper searching for high
quality, healthy sleep products
made sustainably and with
respect for the environment.”
The Natura Latex Collection
for Bloomingdale’s includes
three models, Retreat, Renew and
Escape, each with three
different comfort levels: firm,
luxury and dual. The dual
comfort models enabling partners
sleeping on the same mattress to
each enjoy the right comfort and
support feel for them.
The mattresses feature a
variety of constructions with
components that range from
Natura Sleep Bamboo fabric to
certified organic wool and
natural Talalay latex. These
premium mattresses offer the
most advanced comfort materials
and adhere to the highest
quality standards to provide the
body with the deep, restorative
sleep that it needs.
Natura Latex Retreat and
Natura Latex Renew feature a
deep, supportive core with
layers of natural standard green
latex, plant-based foam and
Talalay latex. The soft, supple
Natura Sleep Bamboo cover is
quilted with convoluted Talalay
latex and wool for lasting
comfort that stays cool and soft
against the skin.
The Natura Latex Escape
offers enhanced Talalay latex
construction and a luxuriously
soft and completely organic
cotton knit cover. It is
complemented by a thick and
plush Talalay latex topper whose
quilt features organic wool and
convoluted Talalay latex.
The Bloomingdale’s collection
is currently being produced in
Natura’s Cambridge, Ontario
facility, but will soon transfer
production its new
478,000-square-foot
manufacturing facility in
Wichita Falls, TX, where the
company is manufacturing its new
lines for Target and Sharper
Image. The new facility
increases the company’s overall
production capacity while
decreasing shipping times in the
United States.
Natura World is a
family-owned business with a
unique approach to sleep. They
develop innovative products for
all areas of sleep, not just a
mattress or a pillow. Natura
World’s goal is to eliminate
common sleep disturbances and
help people sleep well in order
to live better.
Visit Natura World at the
January 2011 Las Vegas Market at
space number A-950.
To learn more about
Natura’s luxurious products or
to find a retailer near you,
visit
www.naturaworld.com. |
