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May 2, 2011 -
Leading natural and organic bedding producer,
Natura World, said today that it has introduced a
new latex mattress program at The Brick stores, building
on the success of its pillow program with Canada’s
largest full-line furniture retailer.
Natura World
crafted a unique line called Allure Latex for the
retailer, featuring a six-inch core of eco-friendly
plant-based foam for support, topped with six-inches of
premium Talalay latex that provides gentle cushioning to
release muscle tension and ease stress. The
hypoallergenic latex eliminates harmful bacteria,
dust-mites and other sleep disturbing allergens. Just
atop the latex rests an inch of eco-friendly plant based
foam for added comfort and several pounds of pure
NaturaWool™ that maintains a dry, temperature regulated
sleep environment by wicking away moisture that can
cause humidity and chills.
“We have
enjoyed a wonderful relationship with The Brick for
several years, starting with a few pillows, then
doubling that number to six sku’s, and now moving into
mattresses,” said Natura World President Ralph
Rossdeutscher. “The Brick program is another example of
increasing consumer interest in natural and organic
sleep products, and we are happy to assist this
important retailer provide them to their customers.”
Natura World
is a family-owned business with a unique approach to
sleep. They develop innovative products for all areas of
sleep, not just a mattress or a pillow. Natura World’s
goal is to eliminate common sleep disturbances and help
people sleep well in order to live better.
To learn more about Natura’s luxurious products or
to find a retailer near you, visit
www.naturaworld.com. |
