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April 15,
2009 -
Natura World Inc. has
partnered with Mattress Giant,
North America’s fifth largest
bedding retailer to promote
their mutual Sustainability
Programs. Natura’s collection of
eco-friendly pillows will be
featured in Mattress Giant’s 369
retail locations. Nine of
Natura’s eco-friendly pillows
have been selected, each one
incorporating a blend of natural
and green materials, with one
even made from post-consumer
recycled bottles.
“We are very excited about
leading the sustainability
charge in partnership with
Mattress Giant” said Natura’s
president, Ralph Rossdeutscher.
“With all of our products, we
strive to make it easier for
everyone to choose green,
natural and organic. Our
eco-green pillow is just one
example of how eco-friendly
products are good for both the
environment and our bodies.”
For 15 years, Natura World has
been providing natural and
organic bedding products for the
whole family, remaining
committed to the environment by
incorporating sustainability
practices in both its operations
and products. In efforts to
reduce waste, Natura developed
an in-house process to shred
latex from latex ends for use in
pillow cores, reducing latex
clogging up landfills. Natura is
also the only wool
mattress/bedding manufacturer in
North America to card its own
wool (brushing raw fibres to
prepare them for textiles),
which cuts down on
cross-contamination and
transportation costs. Other key
sustainability efforts include
using vegetable dyes,
biodegradable plastic and
recycled paper for all
packaging; recycling all paper,
plastic packaging and cardboard
and changing all indoor and
outdoor lighting to energy
efficient bulbs.
Some of Mattress Giant’s
sustainability initiatives
include recycling all its waste
such as plastic and cardboard
from mattress packaging in seven
of 10 Mattress Giant
distribution centers, saving
approximately 35 tons per month.
It also recycles wood in three
distribution centers, which adds
up to about 5,000 pounds per
month and it’s the first
mattress retailer to ask its
suppliers to provide 3
mm. plastic mattress covers as
opposed to 4 mm., saving
approximately 16,200 pounds of
plastic per year. Other key
efforts include reducing the
speed of delivery trucks to 62
miles per hour, saving 10,000
gallons of fuel per year and
converting all exterior retail
store lighting from neon to LED,
saving more than 60,000 kilowatt
hours.
Natura World’s products are
designed for the entire sleep
environment and are all created
to improve sleep quality and
reduce common allergens while
giving careful consideration to
environmental sustainability.
Natura World’s pure and natural
collection features mattresses
and bedding including mattress
toppers, duvets/comforters and
pillows that are made from silky
virgin wool encased in 100%
buttery cotton.
To learn more or for a
full list of Natura’s
Sustainability Practices, visit
www.naturaworld.com. Office:
888-628-8723
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