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Natura World Promotes Dan Baker to Executive Vice President, US Sales

December 2, 2010 - Natura World Inc. is pleased to announce the promotion of Dan Baker to the position of Executive Vice President, U.S. Sales.

"In the past year Dan's territories have achieved exceptional growth during a particularly challenging economic climate," said Ralph Rossdeutscher, President and CEO of Natura World, Inc. "Dan has demonstrated an ability to exceed expectation despite difficulties. We're very excited about the future with Dan leading U.S. Sales."

Dan Baker has a fifteen year history in the mattress and bedding industry, having served as Executive Vice President for Spring Air, Southwestern Vice President for International Bedding Corporation and as a pioneer in the emergent specialty sleep category of gel bedding technologies.

Dan will oversee all aspects of Natura World's US Sales initiatives and will continue to lead both Gel Solutions and NexGel. With sound knowledge of all aspects of the industry from operations and logistics to sales and marketing, Dan's experience will strengthen Natura World's position in the marketplace.

"Dan is driven to providing sleep solutions that promote a healthier, more abundant lifestyle" Mr. Rossdeutscher said. "It aligns him perfectly with the Natura mandate and makes him an outstanding asset to Natura World."

About Natura World: Founded 16 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing nightís sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. Itís not a trend. Itís about aligning personal values with everyday actions. A good nightís sleep makes for happier, healthier people and ultimately a better planet.

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