 December
2, 2010 -
Natura World Inc. is pleased
to announce the promotion of Dan
Baker to the position of
Executive Vice President, U.S.
Sales.
"In the past year Dan's
territories have achieved
exceptional growth during a
particularly challenging
economic climate," said Ralph
Rossdeutscher, President and CEO
of Natura World, Inc. "Dan has
demonstrated an ability to
exceed expectation despite
difficulties. We're very excited
about the future with Dan
leading U.S. Sales."
Dan Baker has a fifteen year
history in the mattress and
bedding industry, having served
as Executive Vice President for
Spring Air, Southwestern Vice
President for International
Bedding Corporation and as a
pioneer in the emergent
specialty sleep category of gel
bedding technologies.
Dan will oversee all aspects
of Natura World's US Sales
initiatives and will continue to
lead both Gel Solutions and
NexGel. With sound knowledge of
all aspects of the industry from
operations and logistics to
sales and marketing, Dan's
experience will strengthen
Natura World's position in the
marketplace.
"Dan is driven to providing
sleep solutions that promote a
healthier, more abundant
lifestyle" Mr. Rossdeutscher
said. "It aligns him perfectly
with the Natura mandate and
makes him an outstanding asset
to Natura World."
About Natura World:
Founded 16 years ago by the
Rossdeutscher family, Natura is
committed to nurturing healthy
bodies, souls and planet through
healthy sleep systems. By
providing a nourishing night’s
sleep through sustainable,
earth-friendly materials and
manufacturing, Natura truly is
where nature meets nurture. It’s
not a trend. It’s about aligning
personal values with everyday
actions. A good night’s sleep
makes for happier, healthier
people and ultimately a better
planet.
For more information,
please visit
www.naturaworld.com. |
