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Natura World Announces Scott Miller’s Promotion

to Executive Vice President, U.S. Sales


February 22, 2010 - Natura World Inc. is pleased to announce the promotion of Scott Miller to the newly-created position of Executive Vice President, U.S. Sales. He will continue to report directly to Ralph Rossdeutscher, President of Natura World Inc.


Since joining Natura World Inc., Mr. Miller has introduced and nurtured a bevy of opportunities for the company. He is responsible for initiating the NexGel acquisition as well as the new MediWedge foundation, which helps those who suffer from GERD (acid reflux). Miler’s brainchild, Natura GreenSpring mattress line, was launched at Toronto and Las Vegas Markets in January. He also leads the charge developing a new line of mattresses that will be released under Sharper Image licensing.


Prior to joining Natura, Miller served as Senior Vice President of Sales for International Bedding Company in Florida and spent nine years as a corporate vice president at Simmons.


“Scott’s exceptional performance and leadership has fostered a strong and dynamic team across the United States,” said Ralph Rossdeutscher. “This promotion is a result of Scott’s significant contributions to Natura and his ability to act strategically. He will play a critical role in leading Natura through a successful future.”


In his new position, Mr. Miller will continue to direct Vice Presidents Robert E. Patten and Dan Baker, as well as a strong U.S. sales force as they identify and develop opportunities throughout the United States.


About Natura World

Founded 15 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. It’s not a trend. It’s about aligning personal values with everyday actions. A good night’s sleep makes for happier, healthier people and ultimately a better planet.


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