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February 8, 2010 - In early
February, 2010
Natura World Inc. announced
the company’s plans to purchase
a 478,000 sq ft manufacturing
plant in Wichita Falls, Texas.
The plant will allow Natura to
increase distribution throughout
the United States while reducing
delivery times.
“Opening up another factory will
give us much needed room for
expansion,” says Ralph
Rossdeutscher, President of
Natura World Inc. “Our
penetration into the US market
has moved at a rapid pace over
the last year and this factory
will increase our ability to
meet our retailers’ needs
quickly and efficiently.”
Natura plans to purchase a plot
of land that houses two
manufacturing facilities and is
roughly 100 acres in size within
the thriving community of
Wichita Falls. This new plant
will open a variety of jobs to
area residents.
Jim Van Lear will serve as the
plant manager. Van Lear is a
30-year veteran of the mattress
industry, having served at
Simmons, Serta and, most
recently, Spring Air. He excels
at mobilizing teams to create
efficient, seamless results.
Natura announces this
planned-for purchase fast on the
heels of acquiring NexGel as
well as expanding their latex
and memory foam mattress
manufacturing to include inner
spring mattresses. Natura has
also entered into a licensing
agreement with Sharper Image and
will be offering a line of
Sharper Image Mattresses
beginning in 2010. Over the last
year, Natura has also hired
several key vice presidents to
oversee and manage sales
throughout the United States.
“For 15 years, we’ve grown
consistently and with a tight
focus on our mission statement –
to help our customers achieve a
superior night’s sleep,” adds
Rossdeutscher. “With each step
we’ve made this past year, we
continue toward that goal. We’d
like to thank the State of Texas
and the City of Wichita Falls
for their hard work and
diligence in assisting with this
venture.”
About Natura World:
Founded 15 years ago by the
Rossdeutscher family, Natura is
committed to nurturing healthy
bodies, souls and planet through
healthy sleep systems. By
providing a nourishing night’s
sleep through sustainable,
earth-friendly materials and
manufacturing, Natura truly is
where nature meets nurture. It’s
not a trend. It’s about aligning
personal values with everyday
actions. A good night’s sleep
makes for happier, healthier
people and ultimately a better
planet.
Mattress/ Bedding Retailers
please visit
www.naturaworld.com for more
information, or Julia Rosien,
Communications Director Toll
Free: 888-628-8723 ext 250. |
