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Natura World Announces Plans to Purchase New Factory in Texas


February 8, 2010 - In early February, 2010 Natura World Inc. announced the company’s plans to purchase a 478,000 sq ft manufacturing plant in Wichita Falls, Texas. The plant will allow Natura to increase distribution throughout the United States while reducing delivery times.  


“Opening up another factory will give us much needed room for expansion,” says Ralph Rossdeutscher, President of Natura World Inc. “Our penetration into the US market has moved at a rapid pace over the last year and this factory will increase our ability to meet our retailers’ needs quickly and efficiently.”  


Natura plans to purchase a plot of land that houses two manufacturing facilities and is roughly 100 acres in size within the thriving community of Wichita Falls. This new plant will open a variety of jobs to area residents.  


Jim Van Lear will serve as the plant manager. Van Lear is a 30-year veteran of the mattress industry, having served at Simmons, Serta and, most recently, Spring Air. He excels at mobilizing teams to create efficient, seamless results.  


Natura announces this planned-for purchase fast on the heels of acquiring NexGel as well as expanding their latex and memory foam mattress manufacturing to include inner spring mattresses. Natura has also entered into a licensing agreement with Sharper Image and will be offering a line of Sharper Image Mattresses beginning in 2010. Over the last year, Natura has also hired several key vice presidents to oversee and manage sales throughout the United States.  


“For 15 years, we’ve grown consistently and with a tight focus on our mission statement – to help our customers achieve a superior night’s sleep,” adds Rossdeutscher. “With each step we’ve made this past year, we continue toward that goal. We’d like to thank the State of Texas and the City of Wichita Falls for their hard work and diligence in assisting with this venture.”


About Natura World: Founded 15 years ago by the Rossdeutscher family, Natura is committed to nurturing healthy bodies, souls and planet through healthy sleep systems. By providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing, Natura truly is where nature meets nurture. It’s not a trend. It’s about aligning personal values with everyday actions. A good night’s sleep makes for happier, healthier people and ultimately a better planet.


Mattress/ Bedding Retailers please visit for more information, or Julia Rosien, Communications Director  Toll Free: 888-628-8723 ext 250.


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