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Natura World to Unveil New Sharper Image Mattress Collection

& Merchandising Program at Las Vegas Market

 
January 6, 2011 - Natura World today announced it will unveil at the January Las Vegas Market its newly designed specialty mattress collection under the Sharper Image® brand, complemented by a full merchandising program to support the line at retail. On the heels of several major retail chains picking up the collection, the company will present the expanded program to meet retailers’ continued interest in technologically-advanced sleep systems from brands that consumers know and love.

“We worked diligently to design a collection that would embody the same quality, innovation and uniqueness that consumers have come to associate with The Sharper Image brand,” said Natura World President Ralph Rossdeutscher. “Consumers are clamoring for technology-driven brands as a means to enhance their lifestyle while making their homes more comfortable. The bedroom is a natural extension of that, and this collection caters to consumers who want a premium product because they understand the importance of quality rest for their overall health and well-being.”

The five-model lineup has been enhanced with rich, dramatic black-and-white styling, luxurious suede fabrics and waterfall edges ranging from two to over four inches. All models feature The Sharper Image logo on the ticking as well as seven-inch Novalay cores that actually calibrates the mattress to a consumer’s body every time they lie down.

Each model’s topper features a different comfort feel derived from layers of BioFoam, Visco, Talalay Latex, Single OrthoGel and Double OrthoGel. The line carries a suggested retail price range from $2,499 to $4,999 in queen.

Natura recently acquired the rights to manufacture and distribute The Sharper Image branded mattresses and adjustable beds to a broad range of premium retailers in the department store, bedding, specialty, club, e-commerce and mail-order channels in the United States and Canada. R.C. Willey and C.S. Woo are two of the leading retailers who are flooring the new offering.

To develop The Sharper Image collection, Natura combined its deep-rooted experience as a leader in the North American bedding industry with its continued research and development for the most progressive and advanced comfort materials.

To experience The Sharper Image Collection, visit Natura World at the Las Vegas Market this January 24 to 28 at booth number A-950.

Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

To learn more about Natura’s luxurious products or to find a retailer near you, visit www.naturaworld.com.  

 

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