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OMI Launches OrganicPedic Collection

With Los Angeles-Area Design Leader HD Buttercup


OMI Mattress Sees Stars In Dwell on Design's Modern Living Showhouse


July 17, 2011 - Made in the USA, the OrganicPedic® by OMI (Organic Mattresses, Inc.) collection continues to set the bar for authentic mattress purity, which is no small feat. With the latest addition of design-inspired mattress and accessory offerings, OMI successfully combines superior comfort, sleek styling, hand-tailored craftsmanship, and third-party certifications. “The look of OMI mattresses fits perfectly within contemporary and eclectic interior designs,” said OMI CEO and President Walt Bader. “Hand-tailored styling, a seven-day production lead time, and OMI’s superior purity are what excited HD Buttercup to bring in OMI. HD Buttercup, with locations in Los Angeles, Pasadena, and San Francisco, caters to a varied clientele that is not only lifestyle-conscious, but is also looking for the newest, hottest, high-quality products available. The fact that an OMI mattress is also the purest product on the market is a huge bonus.”

The HD Buttercup location in Los Angeles commands 150,000 square feet of historic space filled with high-end furniture, fine linens, artwork, and one-of-a-kind antique treasures at accessible prices. They cater to a wide clientele ranging from high-profile designers to young families. HD Buttercup believes that furniture shopping shouldn’t take place by turning pages in a catalog. “We felt it made sense to compliment our sustainable furniture lines with an organic mattress, but wanted to make sure that what we offered was the most authentic mattress on the market. We have been very happy with the customer response to the OrganicPedic collection,” shared Aaron Resnik, HD Buttercup Division Sales Manager.

Bader continued, “From New York City and Ontario to Los Angeles and San Francisco, OMI announced HD Buttercup as its 100th dealer last month. HD Buttercups Dream mattress studio showcase OMI exceptionally well, and the two companies make a perfect fit.”

Recently, OMI shared the spotlight with HD Buttercup in the Modern Living Showhouse by ecofabulous at the annual Dwell on Design Expo at the Los Angeles Convention Center. OMI’s Terra mattress was displayed on a bed frame provided by HD Buttercup. The impeccable quality and stellar reputation of OMI are what inspired ecofabulous founder Zem Joaquin to invite OMI to be featured. “OMI has proven efficacy with the highest quality and most luxurious organic mattresses available, providing incredible comfort for the ‘third of your life’ spent in bed,” shares Joaquin. OMI was adored by many event attendees including celebrity environmental advocates Mariel Hemingway and Ed Begley, Jr. (pictured), both sleep on OMI mattresses.

OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OrganicPedic® by OMI is a propriety line of mattresses made with only certified organic cotton, certified Eco-wool™, and 100%-natural rubber latex. All OMI products are made in the first smoke-free, fragrance-free large-scale organic mattress factory. OMI’s handmade, custom organic mattresses are available in crib through king sizes and are manufactured in Northern California in the only Eco-Factory™ in North America, designed solely to manufacture organic products. OMI mattresses are GREENGUARD certified and are recognized under the U.S. Environmental Protection Agency’s LEED indoor air-quality program, granted only to products that meet low-VOC emission standards. OMI was also the first mattress factory in North America to receive the GOTS (Global Organic Textile Standard) certification.

OMI’s Purity Guarantee says it all: “If you can find a purer mattress, we’ll give you ours for free.”

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