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Organic Mattresses, Inc. (OMI) to Unveil Newly Designed Las Vegas Showroom

 

July 23, 2010 - Organic Mattresses, Inc. (OMI), the nation’s leading manufacturer of organic mattresses and accessories, announced it will unveil a newly designed showroom at the Las Vegas World Market Center, August 2 – 6, 2010.  The new space, conveniently located across from Tempur–Pedic® at the base of the elevators and escalators, is a strategic move by OMI to accommodate heavier foot traffic, increase visibility and make the brand more accessible to buyers interested in organic bedding products.

“As our brand grows, the merchandising of our products becomes much more important,” said OMI President and CEO Walt Bader. “The new showroom allows us to maximize and better showcase our products to retailers. Our fully integrated organic bedding systems will be presented in visually appealing vignettes, offering our retailers additional merchandising ideas while capitalizing on the new convenient location on ‘mattress row.’”

Located in Building C, space 1515, the new showroom is at the center of the 15th floor’s most visited area. 

The company’s full line of mattresses, toppers and accessories, including the newest customizable mattresses in the OrganicPedic by OMI® Collection, the OrganicPedic 81 and the OrganicPedic Duo, will be on display. To celebrate their new location, OMI will host a cocktail party at 4:00 p.m. on Tuesday, August 3rd.

Made in the USA in the only GOTS (Global Organic Textile Standard) large-scale facility, OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade, custom organic mattresses are manufactured in Northern California in the only Eco-Factory™ in North America built solely to manufacture organic products.  OMI mattresses are also Greenguard-certified and qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program.

For more information, go to www.organicpedicbyomi.com.

 

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