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Organic Mattresses, Inc. (OMI) to Feature Dual Core Mattress

Beautifully Designed For Two in Vegas

 

Company Expands Comfort Line Based on Recent Success of Customizable Products

 

July 23, 2010 - Organic Mattresses, Inc. (OMI), America’s #1 manufacturer of organic mattresses, will introduce a new dual-core sleep system at the Las Vegas Market this August 2-6, 2010.  The OrganicPedic® DUO by OMI mattress allows each partner to select individual comfort preferences on each side of the same bed. According to an OMI company spokesperson, consumer demand for customizable organic mattresses is on the rise.  

“We all know sleep is vital for physical and emotional well-being, but many couples find sharing a bed difficult,” said OMI President and CEO Walt Bader.  “For far too long, the organic consumer has had to accept products that did not meet the same comfort and posture support quality level as mainstream or other specialty sleep offerings. People were sacrificing comfort for healthy sleep.”

The DUO allows OMI to give their customers more comfort choices. The zippered organic cotton quilted cover allows easy access to the interior layers, starting with OMI’s signature 3-inch, 100-percent natural rubber latex sculpted top layer. Underneath this layer there are two individual adjustable comfort layers on each side, nestled together to form the bed’s core. Each interchangeable layer is individually labeled to identify the mattress’ comfort options – extra soft, soft, medium, and firm – that the sleeper can position each component to create her or his exact comfort level. 

“Our retailers requested organic mattresses with more customizable sleep options,” adds Bader. “Along with our OrganicPedic® 81 by OMI, which we recently introduced, our latest introductions relieve retailers from the headache of comfort exchanges and give consumers control of their comfort by adjusting a layer, if needed.”

The DUO queen mattress has a suggested retail price of $3,995. From the contrasting colored detailing to the brass zippered cover, the DUO’s fine tailoring is evident throughout its design. 

Made in the USA, OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade, custom organic mattresses are manufactured in Northern California in the only Eco-Factory™ in North America built solely to manufacture organic products.  OMI mattresses are also Greenguard-certified and qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program.

To experience the OrganicPedic DUO by OMI, along with other handcrafted products by OMI, visit their permanent showroom, World Market Center Las Vegas space C-1515.

For more information, visit www.organicpedicbyomi.com.

 

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