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Over 100 Designers Sign Up to Serve as Magniflex Affiliates


Successful New Distribution Channel Opened Through Design Community


June 7, 2010 - Magniflex today announced that more than 100 designers have become Magniflex affiliates as a result of the company presenting its Interior Designer Affiliate Program at the International Contemporary Furniture Fair (ICFF) last month. The company is now expanding the discount program for designers to include additional discounts for retailers seeking to partner with designers in their local market.

“Designers have been frequenting Magniflex and other luxury bedding brands because their clients are looking for bedding that is both unique and rich in performance features,” said Marco Magni, global sales director for Magniflex. “They no longer want an anonymous white rectangle, but rather enjoy and appreciate the benefits of our aromatherapy products or our very distinctive ‘metals’ collection of silver, gold and platinum.”

The program offers designers and retailers wholesale prices on a full range of eco-friendly mattress collections for three months, followed by 30-percent discount thereafter. Now, any retailers who work with a participating designer may receive additional discounts at any time. Magniflex is promoting this extension of the program to help protect retailers’ margins.

More than 80 leading designers from across the U.S. and Canada signed on with the discount program during ICFF. They consisted of professionals from a diverse array of backgrounds, from designers with celebrity clientele to a retailer who ordered GeoEthic mattresses for the designer of a boutique hotel in New York.

Designers are invited to visit the Magniflex showroom at 59 Crosby St. in Manhattan with clients, to sample the company’s range of environmentally-friendly, specialty mattresses and pillows. Outside of New York, Magniflex is available at retail locations nationwide; select retail dealers are listed in the Showroom Locator feature on

All participants receive Magniflex’s guaranteed five-day delivery time directly to consumers’ homes for one low, flat rate. Once an order is placed, Magniflex delivers the mattress directly to consumers through its low-cost Quick Ship capability -- only $45 for a queen mattress to the 48 contiguous U.S. states. Magniflex has also begun shipping to Alaska, Puerto Rico and Hawaii, and is promoting complimentary shipping to all of U.S. and Canada for any 10-piece orders.

All Magniflex mattresses may be shipped vacuum-rolled and compressed by up to 90 percent, providing consumers and retailers greater convenience during the delivery process.

Besides saving money during shipping, vacuum-packing significantly lowers the product’s overall carbon footprint.

Magniflex previewed select models from its Classic and GeoEthic Collections at ICFF. Of note are the Bellagio Lavender mattress ($2,699/Queen) featuring a removable cover infused with essential oils of lavender to contribute to deep, relaxing sleep, and the SeaCell Emotion mattress ($4,499/Queen) which has a temperature-regulating cover containing microscopic particles of marine algae fiber to aid in cellular regeneration.

The mattress cores are made of high performance water- and plant-based memory foam materials developed by Magniflex. The retail price of most Magniflex collections ranges from $999 to $4,499 in queen.

Magniflex mattresses are made with non-toxic, renewable and organic materials as part of the company’s long-standing commitment to innovation and to serving the environment. Magniflex was the first mattress company in the world to have its products certified by Oeko-Tex to guarantee the absence of allergenic substances harmful to consumers and to the environment.

Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 30 million people in 70 countries sleep on Magniflex mattresses. Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and the United States. Magniflex has a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the U.S. and Canada.

For more information, visit or call 646-330-5483.


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