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March 23, 2009 -
Joe
Alexander from
Keetsa Mattress, an up
and coming affordable “green
mattress company’ located in San
Francisco California tells
BEDROOM Magazine that consumers
are changing the way they shop
for a mattress. “They used to
travel from store to store,
burning gas and creating
emissions as they shopped
different models, different
brands and tried to make sense
of the benefit and feature
claims of each mattress
manufacturer,” says Alexander.
However, more and more consumers
are turning to the internet to
shop for their next mattress, a
major shift in the way consumers
gather information and make
buying decisions. “For example,”
says Alexander, if one were to
search the term "Green Mattress"
in the Google® search engine,
you’d find that, Google reveals
that over 6 million searches
were conducted for that term
alone.” According to Alexander
Alexa.com, the internet's
leading website traffic ranking
authority, ranks the amount of
visitors to a company's website.
A current search of the major
mattress manufacturer's websites
revealed telling results into
the shift of consumer demand.
Keetsa
Mattress is an emerging on-line
presence
On-line
research reveals that Keetsa
Mattress, was ranked higher than
all the major "S" companies and
Tempurpedic, and had as much as
four times the amount of
visitors. Alexander provided
information showing the search
rankings as of March 1, 2009
according to Alexa.com.
Alexander explains that the
lower the ranking number the
higher on overall search ranking
of the domain name or website
URL. According to Alexander the
Alexa site shows:
-
Keetsa.com has a traffic
rank of: 65,561
-
Tempurpedic.com has a
traffic rank of: 89,459
-
Sealy.com has a traffic rank
of: 229,020
-
Serta.com has a traffic rank
of: 287,228
-
Simmons.com has a traffic
rank of: 228,410
“These
rankings,’ says Alexander,
“reflect the fact that consumers
are becoming more internet savvy
and seeking alternatives to the
traditional mattress brands.”
www.Keetsa.com
Consumers Search for stores at
www.MATTRESSFINDER.net and
www.Sleepinformation.org...
finding over 18,000 store
locations
Two other
relatively new sites are
experiencing growth and are
beginning to emerge as impartial
sources for locating retail
mattress stores. The first is a
new high-powered store location
search engine that DOES NOT sell
mattresses of any brand. An
impartial site that urges
consumers to search “Where To
Try It, Where To Buy It.”
www.MATTRESSFINDER.net
offer a city, zip code and
mileage search field steering
consumers to over 18,000 retail
store locations selling
mattresses and bedding products.
Consumers can take comfort in
knowing that the search engine
has no brand favoritism or bias
because it steers consumers to
store locations not brands.
Webmaster and site owner Jay
Begley of
Beware Of The Dog Design
in Somerville, MA tells BEDROOM
Magazine that searches are
picking up steadily, and that he
expects that as consumers
research into new technology and
green or eco-beds, they will use
MATTRESSFINDER to locate stores
in their area.
www.Sleepinformation.org
is the website of the
Specialty Sleep Association
(SSA). “With the emergence of
temperature sensitive foam,
latex rubber foam, airbeds, the
new “gel beds”, and the
emergence of “Green, Greener and
Greenest” beds as well as beds
labeled, “Natural, All-natural
and Organic” that consumers will
search for more and more
information on mattresses and
bedding,” according to Tambra
Jones, Executive director of the
SSA. We offer consumers a direct
search feature of our SSA retail
member stores,, and we then link
consumers to the MATTRESSFINDER
site if they are looking in an
area where we do not have retail
store members,” say Jones.
Jones also
tells BEDROOM Magazine that she
expects consumers will use the
SSA site a lot more as the SSA
unfolds it’s step-by-step “Green
Initiative” to explore existing
eco-standards, define
appropriate standards and define
terminology for the mattress/
bedding industry and establish a
certification for green mattress
protects.
There are
numerous mattress/ bedding and
green marketing sites that
consumers are turning before
they go into a store to purchase
mattress and bedding products.
younger consumers in particular
are doing their research before
they go out to purchase.
Interested retailers and
consumers can find information
at:
www.Keetsa.com
www.MATTRESSFINDER.net
www.Sleepinformation.org
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