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Al Sedgefield’s Discount World of Sleep Joins National Specialty Sleep Association 


December 5, 2008 - The non-profit Specialty Sleep Association (SSA) today announced that Al Sedgefield’s Discount World of Sleep in Greensboro, NC, the retailer of specialty bedding products, has joined the organization which helps educate consumers, retailers and manufacturers on “The Future of Sleep.”


"We’re thrilled that retailers are continuing to take an active role in the Specialty Sleep Association with the addition of Al Sedgefield’s Discount World of Sleep,” said Dale Read, president, SSA. “This demonstrates the company’s commitment to offer consumers quality specialty sleep products at affordable prices – especially important in today’s recession.”


“The variety of bedding and top-of-bed products that we offer consumers fits into today’s busy, yet economical lifestyle,” said Darin Cline, President, Al Sedgefield’s Discount World of Sleep.


Over the past several months, the SSA has succeeded in attracting other new members to its group, such as Sealy, I-Care Sleep Products, 1-800-Mattress, TempurPedic, Leggett & Platt, Englander, Natura World, Hollandia, Lilly Management, Comfortaire, and Latex International, among others.


Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit advocacy and education association of retailers, manufacturers and suppliers who develop, manufacture, market and sell innovative, new technology mattress and bedding products including viscous-elastic memory foam, latex rubber, air, flotation, gel, adjustable, futons and convertible beds, (green) natural, all-natural and organic beds made from soy, bamboo, wool, 100% cotton as well as bed frames, pillows, sheets, comforters, duvets, body pillows, fabric guards and more.


Retailers and manufacturers interested in membership in the SSA should contact SSA Executive Director Tambra Jones, (559) 868-4187 or (559) 676-8639.


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