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Specialty Sleep Association Notes "The Future of Sleep = Stay In Bed"


SSA Features "Breakfast In Bed" at February Market, Building C


January 26, 2009 - The Specialty Sleep Association (SSA) knows that "The Future of Sleep" is now. At the upcoming World Market Center in Las Vegas, February 9 - 13, 2009, the SSA will feature "Breakfast in Bed" with the recommendation that you shouldn't just have breakfast in bed on Valentine's Day, but year 'round. With the newest technology, innovation and specialty sleep systems, the SSA permanent 15,000-square-foot space at Showroom 1350 in Building C will highlight the fastest growing segment of the bedding industry.


"With Valentine's Day just a few days after WMC, the SSA wanted to get a jump start on the holiday by inviting retailers to have breakfast in bed complete with strawberries, croissants and mimosas on Wednesday, February 11, 2009 from 9am - 11am," notes Dale Read, president, SSA. We firmly believe that innovation and product development focused on better performance and meeting the needs of the consumer is the path to the future regardless of the economy. As the housing, mortgage and banking issues turn around, people will buy homes and they will need superior mattress and bedding products.  The SSA knows that new technology bedding does represent "The Future of Sleep" and will lead the way during the recovery.


Memory foam, latex, air, gel, water, adjustable, new spring technology, natural and organic bedding products continue to fuel the growth of the bedding industry.


Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop and/or sell specialty sleep products, including air, flotation, latex, foam and adjustable sleep surfaces, and related merchandise. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.


Retailers interested in learning more about air, water, memory foam, latex, gel, adjustable beds and green or all natural sleep products should contact SSA Executive Director Tambra Jones at: 559-868-4187 or 559-676-8639 or visit


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