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Specialty Sleep Association Adds Sleep Studio President/CEO

Michael Rothbard to ‘Green Initiative’ Board 


March 15, 2010 - Sleep Studio President/CEO Michael Rothbard has accepted an invitation to join the Board of the mattress/bedding industry “Green Initiative.”


Rothbard co-founded Sleep Studio in 2006 after a lifetime of experience in the foam bedding business --- both his father and grandfather owned foam bedding manufacturing companies. Prior to Sleep Studio, he founded Comfort Sleeper in 1987, providing high-quality specialty bedding products designed to enhance consumers’ sleep. Rothbard received a bachelor’s degree in finance from Florida State University, is an avid polo player and is fluent in French. He and his family reside in New York City.


“Michael brings a fresh perspective on consumer needs coupled with a wealth of family business knowledge. We are pleased he has accepted our invitation to join the “Green Initiative’ governing board,” said SSA President, Dale Read. “We are excited to have Michael on board helping achieve our goals for transparency in marketing and consumer education.”


The Mattress/Bedding Industry “Green Initiative” sponsored by the SSA was created to identify definitions and terminology, as well as existing standards and certifications that apply to the mattress industry. These include components and finished products, plus how mattress manufacturers and retailers label “green” products and define eco-friendly sleep. The SSA Board is now considering a number of future steps to implement the findings of the report and consumer research study.


Founded in 1995, the SSA is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop and/or sell specialty sleep products, including air, flotation, latex, foam and adjustable sleep surfaces, and related merchandise. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.


Retailers interested in learning more about air, water, memory foam, latex, gel, adjustable beds and green or all natural sleep products should contact SSA Executive Director Tambra Jones,


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