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April 29, 2009 -
“Leading manufacturers in the
bedding industry are recognizing
the importance of creating a
green standard and have
committed to participating in
the upcoming Specialty Sleep
Association (SSA) Green
Initiative,” said Dale Read,
president, SSA and publisher,
BEDROOM magazine. “We are
thrilled to team up with such
top industry pros as Simmons,
Serta, Sealy and TempurPedic,
among many others, as we move
forward with this initiative.”
To be held on May 8 at the
Hyatt Regency Coconut Point,
Bonita Springs, FL, the SSA
Green Initiative is a process
designed to identify, define and
standardize how mattress
manufacturers and retailers
label “green” and natural sleep
products. The ultimate goal will
be to create a certification
program based on existing,
accepted standards and to define
terms such as "green,”
“natural,” “all-natural” and
“organic." Registration for the
conference can be found at:
www.sleepinformation.org/contactnew/GREEN.html.
“The SSA is proud that Simmons,
Serta, and Sealy have now joined
our organization as we step
forward and lead our industry
and our customers into an
eco-friendly future,” said Read.
“We need to operate from a
common set of terms and
definitions so our customers can
make knowledgeable comparisons
and buying decisions about
‘green’ bedding products.”
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including air, flotation, latex,
foam and adjustable sleep
surfaces, and related
merchandise. SSA membership is
comprised of more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations.
Contact SSA Executive
Director Tambra Jones,
tambra@sleepinformation.org.
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