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September 28, 2009 -
Specialty Sleep Association
(SSA) has engaged noted green
consultant, Vicki Worden, CEO of
Worden Associates to assist the
organization’s Green Governing
Board and to recruit the larger
Working Committee. Worden’s
position will be to facilitate
the board in carrying out the
mission of the Green Initiative
--- a process designed to
identify, define and standardize
how mattress manufacturers and
retailers label “green” and
market natural sleep products.
 Worden is the founder/president
of Worden Associates (www.WordenAssociates.com)
and a noted strategic counselor
on the development and launching
of products and services with
green labels. She has 18 years
of experience in planning and
business development and has
consulted for numerous
corporations and non-profit
organizations.
Previously, Worden was a Vice
President of Commercial Programs
for the Portland, Oregon based
Green Building Initiative, where
she launched the Green Globes®
environmental rating system in
the United States, which is on
track to become the first
American National Standard for
commercial green buildings.
“When Vicki spoke at the SSA
Green Initiative Conference in
May, she impressed the industry
with her knowledge in navigating
the sea of hyperbole when
creating green definitions and
standards,” said SSA President
Dale Read. “We look forward to
her help in facilitating the
mattress/bedding industry Green
Initiative Governing board.”
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. SSA
membership is comprised of more
than 100 manufacturers and
retailers ranging from small,
family-owned businesses to large
corporations.
Companies interested in
learning more about the SSA
Green Initiative should contact
SSA Executive Director Tambra
Jones,
tambra@sleepinformation.org.
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