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Specialty Sleep Association Engages Worden Associates to Help Launch and Manage the Mattress Bedding Industry Green Initiative


Worden to Work With the Initial Governing Board


September 28, 2009 - Specialty Sleep Association (SSA) has engaged noted green consultant, Vicki Worden, CEO of Worden Associates to assist the organization’s Green Governing Board and to recruit the larger Working Committee. Worden’s position will be to facilitate the board in carrying out the mission of the Green Initiative --- a process designed to identify, define and standardize how mattress manufacturers and retailers label “green” and market natural sleep products.


Worden is the founder/president of Worden Associates ( and a noted strategic counselor on the development and launching of products and services with green labels. She has 18 years of experience in planning and business development and has consulted for numerous corporations and non-profit organizations.


Previously, Worden was a Vice President of Commercial Programs for the Portland, Oregon based Green Building Initiative, where she launched the Green Globes® environmental rating system in the United States, which is on track to become the first American National Standard for commercial green buildings.


“When Vicki spoke at the SSA Green Initiative Conference in May, she impressed the industry with her knowledge in navigating the sea of hyperbole when creating green definitions and standards,” said SSA President Dale Read. “We look forward to her help in facilitating the mattress/bedding industry Green Initiative Governing board.”


Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.


Companies interested in learning more about the SSA Green Initiative should contact SSA Executive Director Tambra Jones,  


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