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SSA Las Vegas Seminar Focused On Organic Marketing Positives, Pitfalls

 

July 14, 2011 - The Specialty Sleep Association (SSA) is presenting a Las Vegas Market seminar for retailers and manufacturers concerned with the potential pitfalls of recent government actions regarding the marketing of “organic” and “green” products.

 

Titled “Make Sure ‘Organic’ and ‘Green’ Work For You and Not Against You!,” the seminar led by prominent industry experts is scheduled for Tuesday, Aug. 2, from 11 a.m. to noon on the 16th Floor of World Market Center Building B, World Forum. The Specialty Sleep Association, the premier advocacy organization promoting the category of specialty sleep, is presenting the event together with the World Market Center Las Vegas.

 

Participants will be updated with the latest information regarding government actions on green marketing claims by Worden Associates, Inc. President Vicki Worden and Control Union Certifications Outreach Manager Lori Wyman.

 

Worden is a sustainability consultant working with manufacturers, retailers, and trade associations on the development and launch of green products and services. Her expertise includes environmental standards and green building, and she is a former judge of the White House Sustainability Awards.

 

Wyman of Control Union Certifications conducts organic food processing and fair trade audits. She specializes in textiles, and she previously served as the Education and Outreach Specialist for the Organic Trade Association.

 

ABOUT SSA

Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. SSA has showroom in Las Vegas and High Point.

For additional information regarding the SSA, please visit www.sleepinformation.org, or contact Executive Director Tambra Jones at tambra@sleepinformation.org, 559-868-4187, 559-676-8639

 

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