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February 2, 2009 - During these challenging
economic times, coupled with the
accompanying workplace and
family pressures, the latest
specialty sleep technologies can
help give consumers that healthy
good night’s sleep.
At the Las Vegas World Market
Center (February 9–13),
Specialty Sleep Association
(SSA) members will be featuring
the latest technologies at
either the SSA permanent
15,000-square-foot space at
Showroom 1350 in Building C or
at their own individual
showrooms.
“Regardless of the material --
latex or wool, cotton or soy,
foam, quilting or ticking -- the
bedding industry continues to
move in a more eco-friendly
direction,” said Dale Read,
president, Specialty Sleep
Association. “And now that the
technology genie is out of the
bottle, the specialty sleep
category will be on the leading
edge of the industry.”
“Innovation and product
development focused on better
performance and meeting the
needs of the consumer is the
path to the future regardless of
the economy,” said Read. “Growth
in the bedding industry will
continue to be fueled by bedding
technologies such as memory
foam, latex, gel, and natural
and organic bedding products.”
Tobia Natural Sleep (www.spaldin.com)
--- Avento2: Natural
Lavender Mattress offers an
all-natural technology that uses
a composition of lavender, Swiss
herbs and high-tech foam
material.
Another eco-friendly bedding
manufacturer is Magniflex
(www.magniflex.com) whose new
Greet Cotton mattress is
anti-bacterial and
hypo-allergenic. The materials
inside the mattress contain
essential oils, vitamins and
amino acids that aid in a
healthy night’s sleep.
Dormia by Classic Sleep
Products (www.Dormia.com)
will be featuring its premium,
memory foam mattresses, the Cape
Charles and Chesapeake. Both are
manufactured with a cover that
has a plush feel, yet is cool
and comfortable to sleep on. The
high-performance support base
offers extraordinary comfort and
unparalleled orthopedic support
in comparison to a traditional
box spring.
Hollandia (www.Hollandia.com)
will be showing the N.V. by
Karim Rashid featuring a
high-gloss, green finish with
compact design featuring drawers
for storage under the bed and in
the headboard. Cabinet doors in
the headboard swing out to
create side tables when needed.
An iPod docking station
installed in the Hollandia N.V.
by Karim Rashid allows consumers
to listen to their favorite
music.
Leggett & Platt (www.leggett.com)
will exhibit the Prodigy
Adjustable bed featuring
built-in technology, comfort and
personal customization including
iPhone and iPod Touch
applications, sleep timer,
one-touch snore button,
gentle-wake alarm system and
WhisperQuiet motor.
The NaturaFresh 100% Waterproof
Wool Mattress Pad ($180/Queen)
by Natura World (www.naturaworld.com)
is guaranteed to protect
mattresses for up to five years
by shielding the mattress from
liquids and odor-causing
bacterial using a washable,
wool-filled core to reduce
tossing and turning by buffering
pressure points and creating a
barrier for bedbugs and dust
mites.
From Ergomotion (www.ergomotion.us),
the Ergomotion-Lift Rack and
Pinon Power Base improves
consumer safety by reducing
“pinch points” and enhancing bed
stability in all bed positions.
Barber-Diamond Spring (www.barbermfg.com)
will be presenting the
Twinspring-Plus Sleep System,
perfectly designed for proper
breathability to ensure cool and
hygienically clean sleep coupled
with comfortable, durable,
body-conforming support.
“I Luv my Pillow,” the
latest from LMP Worldwide LLC
(www.lmpworldwide.com).
Incorporating a new generation
of memory foam, this pillow
sleeps like a traditional pillow
with the added benefits of a
contour pillow as it is softer,
lighter and has
quicker-responding memory foam.
Some consumers tend to sleep hot
while others sleep cold. The new
ChiliPad (www.t2products.com)
offers an active temperature
regulation system that heats and
cools to the desired temperature
between 46F and 118F and
available in single or dual zone
configurations. It is available
for use on all mattress styles
and is perfect for couples that
sleep at different temperatures,
women going through menopause,
or those with night sweats.
Additional cooling agents are
available in memory foam toppers
and pillows that are now four
times cooler with an excusive
new Polar Foam Memory Foam from
Hudson Industries (www.HudsonIndustries.com).
EcoFriendly with organic
ingredients, the Polar Foam
Cool-Foam Technology retails for
$80 - $200, making it an
affordable addition to the
“Future of Sleep.”
Universal BedLegs (www.universalbedlegs.com)
offers lightweight, universal
bed legs that allow you to lower
or raise the height of beds as
kids grow from toddlers to
teens. For $19.99 for a twin bed
and $39.99 for a queen, these
gadgets help create extra
under-bed storage and even
provide an elegant European
look.
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. Its
members develop and/or sell
specialty sleep products,
including air, flotation, latex,
foam and adjustable sleep
surfaces, and related
merchandise. SSA membership is
comprised of more than 100
manufacturers and retailers
ranging from small, family-owned
businesses to large
corporations.
Retailers interested in
learning more about air, water,
memory foam, latex, gel,
adjustable beds and green or all
natural sleep products should
contact SSA Executive Director
Tambra Jones at: 559-868-4187 or
559-676-8639,
www.sleepinformation.org.
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