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July 15, 2009 -
A blue-ribbon group of bedding
industry manufacturers and
suppliers has been assembled by
the Specialty Sleep
Association (SSA) to serve
as the Initial Governing Board
of the mattress/bedding industry
“Green Initiative,” according
Dale T. Read, president of the
SSA.
“This group of nine top industry
executives from prominent
bedding companies will appoint
and direct the recruitment of
the Working Committee to carry
out the Green Initiative,” said
Read. “Our goal is to bring on
board at least 40 to 50 top
mattress industry manufacturers
and suppliers to serve as the
real working committee to create
these definitions, terms and
standards.”
At the first SSA Green
Initiative Conference held in
May 2009 in Florida, the group
determined that the industry
needs a common set of
definitions, terms and standards
and processes to reduce consumer
confusion about the level of
environmental impact of specific
bedding products.
The new SSA Green Initiative
Board of Governors includes:
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Ralph Rossdeutscher,
President and CEO, Natura
World
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Jeff Scorziell,
President, Anatomic Global
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Martin Rawls-Meeham,
Manager, Reverie
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Anne Kozel, Specialty
Sleep Brand Director,
Simmons
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Bart DeHaerne,
President, Deslee Textiles,
USA
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Jim
Wall, General Manager, I
Care Sleep Products
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Mark Lorusso, Vice
President Jeffco Fibres
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Gerry Borreggine,
President and CEO,
Therapedic
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Kevin Stein, Vice
President Marketing/R&D,
Latex International
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Dale Read, Ex-Official
Member, President, Specialty
Sleep Association
Now that the SSA Green
Initiative Board of Governors
has been finalized, the group’s
next task will be to appoint and
direct the recruitment of a
working committee of bedding
industry manufacturers and
suppliers and to finalize
consultants and other outside
sources needed to carry out the
mission of the Green Initiative
--- a process designed to
identify, define and standardize
how mattress manufacturers and
retailers label “green” and
natural sleep products.
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit
organization created to
facilitate the growth and
positive awareness of the
specialty sleep category. SSA
membership is comprised of more
than 100 manufacturers and
retailers ranging from small,
family-owned businesses to large
corporations.
Companies interested in
learning more about the SSA
Green Initiative should contact
SSA Executive Director Tambra
Jones,
tambra@sleepinformation.org.
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