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Specialty Sleep Association Reports Extremely Strong Turnout At World Market Center


February 23, 2009 - The Specialty Sleep Association (SSA) reported an outstanding turnout at the recent Las Vegas Market.  According to SSA president Dale T. Read, “the Specialty Sleep Association is extremely pleased by the retailer traffic in the showroom due to the synergy in the industry.  Over 350 retail stores visited our SSA showroom with over 520 individual buyers visiting our 28 exhibitors.”


“When we opened the doors of the market, we really didn’t know what the actual attendance results would be given the state of our economy,” said Read.  “However, there was a steady flow of stores with, in some cases, multiple buyers.  The energy in the SSA showroom proves how our new technologies are what dealers and retailers are looking for.  The diversity of products offered attendees new options for the future of sleep.


“Regardless of the material -- latex or wool, cotton or soy, foam, quilting or ticking -- the bedding industry continues to move in a more eco-friendly direction,” said Read.  “Innovation and product development focused on better performance and meeting the needs of the consumer is the path to the future regardless of the economy.  Growth in the bedding industry will continue to be fueled by bedding technologies including as memory foam, latex, gel, and natural and organic bedding products.”  

Memory foam, latex, air, gel, water, adjustable, new spring technology, natural and organic bedding products continue to fuel the growth of the bedding industry.


Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop and/or sell specialty sleep products, including air, flotation, latex, foam and adjustable sleep surfaces, and related merchandise. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.


Retailers interested in learning more about air, water, memory foam, latex, gel, adjustable beds and green or all natural sleep products should contact SSA Executive Director Tambra Jones: 559-868-4187 or 559-676-8639.


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