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 June 28, 2010 - Manufacturers
and retailers in the
mattress/bedding industry have
become quite familiar with the
“Green Initiative” program
spearheaded by the
Specialty Sleep Association
(SSA). The program is focused on
defining eco-friendly sleep and
providing clarity for consumers
shopping for mattresses and
bedding. Now, the SSA is pleased
to announce that the
National Cotton Batting
Institute (NCBI) has joined
the SSA and the SSA has joined
the NCBI to team on this
important effort.
According to Dale T. Read,
president, SSA, “The NCBI has a
long history of advocating
cotton as an element in natural
and all natural mattresses,
pillows and bedding. We share a
common goal of educating the
consumer about natural
components in mattresses and
bedding. It is a benefit for the
SSA to support the NCBI, and to
have their support for our SSA
Safety and Environmental Program
for Consumer Education."
“Since a high percentage of our
product is entirely natural ---
reclaimed cotton waste converted
into batting --- we were
extremely interested when the
SSA began conducting surveys to
define what is ‘green’,” said
NCBI president Weston Arnall.
The National Cotton Batting
Institute represents U.S.
companies that manufacture and
sell batting for use in
mattresses, futons, home
furnishings, and upholstered
products. NCBI provides a range
of services to assist its
members in expanding markets,
monitoring and contributing to
legislative and regulatory
decisions that affect the
industry, and conducting
consumer education and
information programs
The SSA industry-wide product
labeling effort is the core
element of its Safety &
Environmental Program. The
ongoing national initiative is
centered on addressing a key
industry challenge: helping to
bring “transparency” to
acceptable practices in the
marketing of eco-friendly sleep
products.
All aspects of the SSA program
are based on in-depth national
research and input from
manufacturers, retailers, retail
sales associates (RSAs), and the
market at-large – as well as
analyses of applicable consumer
protection laws at the federal
and state levels.
Founded in 1995, the Specialty Sleep Association is a
national not-for-profit organization created to
facilitate the growth and positive awareness of the
specialty sleep category. SSA membership is comprised of
more than 100 manufacturers and retailers ranging from
small, family-owned businesses to large corporations.
Those interested in learning more about the SSA,
should contact Tambra Jones, executive director, SSA,
559-868-4187 or 559-676-8639,
tambra@sleepinformation.org.
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