|
November 13, 2008 - Are you one of those shoppers
who wake up at 4am on Black
Friday? Not this year, stresses
the non-profit Specialty Sleep
Association (SSA).
"It is important not to disturb
your circadian rhythm and to
maintain your regular sleep
schedule," notes Dale Read,
President, SSA. "The body
operates better on a good
night's sleep which is why
specialty sleep stores are not
opening at the crack of dawn the
day after Thanksgiving."
SSA retailers nationwide have an
alternative to that early
wake-up time on Black Friday.
Sleep in. When shopping, stop
into SSA member locations and
take a nap. Revitalize your
energy level by "test resting"
today's latest specialty sleep
bedding, including memory foam,
latex rubber, air, flotation,
gel, adjustable, futons and
convertible beds, as well as
natural and organic beds made
from soy, bamboo, wool and
100-percent cotton.
Research has shown that you can
make yourself more alert and
improve cognitive functioning
with a nap. Midday sleep, or a
'power nap', can result in
reduced stress and better
overall health.
As Black Friday approaches,
forecasts show that consumers
will spend less due to an
uncertain financial future. With
a little research, however,
savvy shoppers can find great
deals on home goods/accessories
that used to cost more.
According to Read, "The bedding
industry realizes that when
consumers reduced big-ticket
purchases such as deluxe
mattress sets, they shifted
their focus to higher-value
accessories that offer greater
performance for the dollar.
Top-of-bed goods that were in
the past considered luxury
purchases, such as $100
specialty pillows or $300
mattress toppers and all-natural
comforters, are now an
affordable means to increase
comfort in the place where you
spend the most time --- your
bedroom."
SSA nap centers will be
available at retailers
including: Ergo Custom Comfort,
Irvine, CA; The Bedroom Store,
Maryland Heights/St. Louis, MO;
Odds 'N Ends Waterbeds,
Richmond, CA; Pacific Waterbed
Company, San Jose, CA; Southern
Waterbeds, Athens, GA; Al
Sedgefield's Discount World of
Sleep, Greensboro, NC; Crazy
Larry's, Evansville, IN;
Aardvark Furniture, Lafayette,
IN; and, 1-800 Mattress stores
nationwide.
Founded in 1995, the Specialty
Sleep Association (SSA) is a
national not-for-profit advocacy
and education association of
retailers, manufacturers and
suppliers who develop,
manufacture, market and sell
innovative, new technology
mattress and bedding.
Visit
www.sleepinformation.org.
|
