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December 16, 2009 - The
Specialty Sleep Association
(SSA) will unveil the
first-of-its-kind research on
consumer needs in green bedding
products at February Las Vegas
Market --- “Environmental
Claims: What Marketers and
Retailers Need to Know ---
Terminology, Definitions,
Standards and Trends for the
Bedding Industry” Tuesday,
February 2, 2010, 2:00pm –
3:30pm at Building C1350 in the
SSA conference area. In
conjunction with the release of
these findings from a “Green
Initiative” consumer survey, the
organization will also release a
set of definitions and terms
based on research conducted over
the past nine months. Open to
the public, the Mattress/Bedding
“Green Initiative” is working to
better define common terms being
used in the industry in order to
achieve transparency for clear
terminology based on consumer
and retail sales research.
“While some studies have focused
on what manufacturers think are
common terms in environmentally
friendly bedding, this is the
first time that anyone has
spoken directly to the consumer
to report those vital findings,”
said Dale Read, president of the
SSA. “We are excited about
sharing this information and are
pleased to present --- for the
first time --- the suggested
guidelines for the
mattress/bedding industry on how
certain green and environmental
terminology is used and what
those words and definitions
actually mean.”
A panel of industry leaders
including David Farley, chair of
the “Green Initiative” Board and
CEO of Anatomic Global, Vicki
Worden, founder/president of
Worden Associates and a noted
strategic counselor on the
development and launching of
products and services with green
labels, Dale Read, president of
the SSA, and Ken Morgan,
Director of Market Analysis,
Simmons Bedding Company are
scheduled to highlight the
state-of-the art green movement
occurring in the bedding
industry.
A diverse group of industry
representatives are building a
resource manual to better define
these terms being used in the
industry. The “Phase I” of the
“Green Initiative” outlines
results of research coupled with
recommendations for terminology.
Key findings will include the
concern consumers have about the
environmental impact of the
bedding products purchased and
the environmental attributes
that would affect consumer
shopping for bedding.
The SSA panel is part of a
larger “Bedding Bowl” to be held
at World Market Center Las
Vegas. “An
event-within-an-event, we look
forward to hosting those in the
mattress category to give a
better understanding of issues
pertaining to our industry,”
noted Margaret Casey, Director
of Programming, World Market
Center Las Vegas.
Founded in 1995, the Specialty
Sleep Association is a national
not-for-profit organization
created to facilitate the growth
and positive awareness of the
specialty sleep category. SSA
membership is comprised of more
than 100 manufacturers and
retailers ranging from small,
family-owned businesses to large
corporations.
Companies interested in
learning more about the SSA
“Green Initiative” should
contact SSA Executive Director
Tambra Jones,
tambra@sleepinformation.org.
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