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March 3, 2010 -
Sealy, North America’s No. 1
mattress brand, has announced it
will expand its presence in
China. The strategic decision to
open a new manufacturing
facility outside of Shanghai was
based on a thorough review of
the Chinese market and the
increasing demand for Sealy
products in the region. The
expansion reinforces the
company’s strategy to expand
internationally and to fulfill
Sealy’s corporate mission to
help the world sleep better.
A joint venture between Sealy
Corporation and Sealy of
Australia (a Sealy licensee),
Sealy China will begin
constructing a new 100,000
square foot manufacturing
facility in the Qingpu
Industrial Park, outside of
Shanghai. The plant is slated to
begin manufacturing mattresses
in late 2010.
"Sealy is now growing its brand
in one of the most dynamic
markets in the world, China,"
said Larry Rogers, Sealy
president and CEO.
“Additionally, Qingpu is an
excellent location based on its
strong infrastructure, supply
chain system and close proximity
to Shanghai's Port.”
“This facility will support
growing demand for Sealy
products in the Chinese domestic
market and multiple Sealy Asia
joint venture businesses in Hong
Kong, Korea, Malaysia, Taiwan
and Singapore,” said Simon Dyer,
Sealy of Australia CEO and Sealy
China General Manager.
Sealy China has been operating
retail outlets and distributing
imported Sealy products since
early 2009. The expansion is the
culmination of successful
retailer relationships and
partnerships as well as early
retail successes in the Chinese
market.
About Sealy Corporation:
Sealy is the bedding industry’s
largest global manufacturer with
sales of $1.3 billion in fiscal
2009. The Company manufactures
and markets a broad range of
mattresses and foundations under
the Sealy(R), Sealy
Posturepedic(R), Stearns &
Foster(R), and Bassett(R)
brands. Sealy operates 25 plants
in North America, and has the
largest market share and highest
consumer awareness of any
bedding brand on the continent.
In the United States, Sealy
sells its products to
approximately 3,000 customers
with more than 7,000 retail
outlets. Sealy is also a leading
supplier to the hospitality
industry.
For more information, please
visit
www.sealy.com. |
