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August 1, 2010 -
Sealy, North America’s No. 1
mattress brand, today announced
the launch of an exciting new
social media campaign for its
Embody™ memory foam and latex
line of mattresses. The campaign
begins with a new Facebook page
and Twitter feed to get
consumers excited and talking
about the new line that offers
simple, healthy rest.
“We are continuing our foray
into the world of social media
by connecting with our consumers
in a meaningful way, while also
differentiating our brand
portfolio in the digital
medium,” said Jodi Allen, Chief
Marketing Officer, Sealy. “We’ve
already received such positive
feedback from consumers about
the Embody™ by Sealy line and
wanted to create an innovative
and exciting platform to drive
awareness about the new brand.”
The new social media platform
will enable Embody™ to run a
variety of consumer contests and
promotions throughout the year,
while also allowing for direct
conversation with consumers on
the topics of sleep and health.
“In today’s environment, we
realize that it is about more
than just the product. We want
to be able to engage with our
consumers in a way that allows
us to improve their overall
lifestyles,” said Allen.
Sealy is inviting consumers to
become fans on Facebook (www.facebook.com/embodybysealy)
and Twitter (www.twitter.com/embodybysealy).
Consumers will, in turn, be the
first to know about the various
contests and sweepstakes as part
of the larger campaign, while
having direct access to relevant
sleep articles and new product
information.
“This will be the first step in
a much larger strategy to drive
leadership in the digital
medium,” said Allen. “Beginning
with Embody, you will see from
Sealy new and innovative
approaches to marketing our
entire portfolio from a digital
perspective.”
About Sealy
Sealy is the bedding industry's
largest global manufacturer with
sales of $1.3 billion in fiscal
2009. The Company manufactures
and markets a broad range of
mattresses and foundations under
the Sealy®, Sealy Posturepedic®,
Sealy Embody™, Stearns &
Foster®, and Bassett® brands.
Sealy operates 25 plants in
North America, and has the
largest market share and highest
consumer awareness of any
bedding brand on the continent.
In the United States, Sealy
sells its products to
approximately 3,000 customers
with more than 7,000 retail
outlets. Sealy is also a leading
supplier to the hospitality
industry.
For more information, please visit
www.sealy.com.
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