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March 20, 2009 - In mid-March Serta
International announced a new
partnership with
Ergomotion, a Santa
Barbara CA based adjustable bed
manufacturer, to produce the
Serta® Motion Perfect Adjustable
Foundation.
“The Serta Motion Perfect
Adjustable Foundation is
designed to appeal to a new
generation of consumers that may
not have considered an
adjustable foundation before,”
says Bob Malin, Vice President
of Licensing for Serta. “Today’s
consumers are concerned about
health and wellness; but they
also want advanced features and
an aesthetic appeal. This new
Serta adjustable foundation
delivers all of this.”
 Among the advanced features are
a pre-set zero gravity position,
a massage option with varying
levels of intensity and a
wireless or wired backlit
remote. Additionally, the fit
and finish make it look like a
traditional box spring so no one
other than the purchaser
has to know it is an adjustable
base.
“Serta retailers can now offer a
Serta-branded power foundation
that will promote Serta mattress
sales while delivering more
profit to their bottom line,”
says Kelly Clenet, President of
Ergomotion. “We are proud to
partner with Serta to offer this
exciting new program to Serta’s
retail partners.”
For additional information
about the Serta Motion Perfect
Adjustable Foundation, please
call 805-622-3151.
For
additional information about
Ergomotion, please visit
www.ergomotion.us.
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