|
March 12, 2010 -
Serta officials announced
today that the company is making
a permanent return to the High
Point market this April. Since
the company’s new showroom will
literally be under construction
during the market, Serta decided
to run with an “Under
Construction” theme for the
upcoming market that will be
reflected in the décor and
showroom giveaways.
The bedding brand leader will
show a variety of exclusive
product collections, including:
Perfect Day® by Serta, new
2010 Collection
After a very successful debut at
the Las Vegas Market, Serta will
show its new collection of
Perfect Day mattresses in the
$1599 - $2999 price point range.
The new mattresses include
advanced comfort and support
features including a FreeFlex®
3-D innerspring system composed
of hundreds of individually
wrapped PillowSoft™ coils on top
of a 924 FreeFlex unit. Other
features include a beautiful new
cover and matching border with
sparkling crystals plus Serta’s
new Position Perfect™ handles
designed to ease the process of
rotating the mattress. Serta’s
new Smart Support™ feature is
available in the top Perfect Day
model. Various models in the
collection will be made
available for retailers to floor
in dual comforts.
Trump Home™ Luxury, a
Signature Serta Mattress
Collection
Serta is debuting its newest
addition to the successful Trump
Home mattress collection called
Trump Home Luxury. This new
collection extends the Trump
mattresses into the luxury price
points of $1699 - $2999. The
Trump Home Luxury mattresses
feature Serta’s advanced 924
FreeFlex® innerspring unit with
Total Edge® Complete Foam
Encasement. Select models within
the collection also feature a
layer of PillowSoft™ coils on
top of the innerspring unit.
Every mattress in the new
collection features a beautiful
new cover that reflects the
luxury of the Trump lifestyle
while also setting the products
apart on the retail floor.
Serta’s new Smart Support™
feature is available in the top
Trump Home Luxury model. Various
models in the collection will be
made available for retailers to
floor in dual comforts.
Nickelodeon® Co-Branded Kids’
Mattress Collection
Serta will also show its new
collection of kids’ mattresses
designed in collaboration with
children’s entertainment
powerhouse Nickelodeon, which
feature the likenesses of Dora
the Explorer, Go, Diego, Go! and
SpongeBob SquarePants. The
collection debuted very
successfully at the Las Vegas
market. The new mattresses will
be available in both traditional
innerspring and Visco-memory
foam models. The innerspring
collection will be an extension
of Serta’ flagship Perfect
Sleeper® collection, featuring
the patented Continuous Coil®
Innerspring and Advanced Comfort
Quilt®. Plus, the innerspring
mattresses in this collection
feature liquid resistant
technology to help parents keep
the mattress clean over time.
Smart Support™ by Serta®
Serta will show a variety of
mattresses with their new Smart
Support™ technology, a feature
that the company is making
available across its premium
collections including Perfect
Day and Trump Home Luxury based
on retailer exclusivity. Smart
Support is a revolutionary
technology that intelligently
senses when to remain firm and
when to comfortably release for
superior pressure relief and
back support.
Vera Wang by Serta®
Retailers can also see a variety
of the highly successful Vera
Wang by Serta mattresses in both
innerspring and specialty
models.
About Serta
Serta is a bedding brand leader
and the manufacturer of the best
selling premium mattress in
America, The Serta Perfect
Sleeper®, the upscale Perfect
Day® collection and the elegant
Vera Wang by Serta® Collection.
As the leading provider of
mattresses to the hospitality
industry, Serta partners with
hotel groups such as Hilton
Hotels, Marriott,
Intercontinental Hotels Group,
Bellagio Hotel, Wyndham Hotels,
Omni Hotels, Choice Hotels,
Accor Hotels and many more.
Serta has 23 U.S. and four
Canadian manufacturing plants.
In addition, Serta is
distributed internationally in
60 other countries. With its
worldwide network, Serta is able
to respond quickly to customers’
needs while still preserving
strict control standards to
ensure the highest quality
products.
Retailers are encouraged to make
appointments to visit the Serta
showroom at the High Point
market by contacting their local
Serta sales representatives. The
Serta showroom is located in
space H1141.
Retailers seeking more
information, visit
www.serta.com. |
