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Serta Makes Permanent Return to High Point at the April 2010 Market


Company Will Showcase a Variety of New Products in Showroom That is “Under Construction”


March 12, 2010 - Serta officials announced today that the company is making a permanent return to the High Point market this April. Since the company’s new showroom will literally be under construction during the market, Serta decided to run with an “Under Construction” theme for the upcoming market that will be reflected in the décor and showroom giveaways.

The bedding brand leader will show a variety of exclusive product collections, including:

Perfect Day® by Serta, new 2010 Collection

After a very successful debut at the Las Vegas Market, Serta will show its new collection of Perfect Day mattresses in the $1599 - $2999 price point range. The new mattresses include advanced comfort and support features including a FreeFlex® 3-D innerspring system composed of hundreds of individually wrapped PillowSoft™ coils on top of a 924 FreeFlex unit. Other features include a beautiful new cover and matching border with sparkling crystals plus Serta’s new Position Perfect™ handles designed to ease the process of rotating the mattress. Serta’s new Smart Support™ feature is available in the top Perfect Day model. Various models in the collection will be made available for retailers to floor in dual comforts.


Trump Home™ Luxury, a Signature Serta Mattress Collection

Serta is debuting its newest addition to the successful Trump Home mattress collection called Trump Home Luxury. This new collection extends the Trump mattresses into the luxury price points of $1699 - $2999. The Trump Home Luxury mattresses feature Serta’s advanced 924 FreeFlex® innerspring unit with Total Edge® Complete Foam Encasement. Select models within the collection also feature a layer of PillowSoft™ coils on top of the innerspring unit. Every mattress in the new collection features a beautiful new cover that reflects the luxury of the Trump lifestyle while also setting the products apart on the retail floor. Serta’s new Smart Support™ feature is available in the top Trump Home Luxury model. Various models in the collection will be made available for retailers to floor in dual comforts.


Nickelodeon® Co-Branded Kids’ Mattress Collection

Serta will also show its new collection of kids’ mattresses designed in collaboration with children’s entertainment powerhouse Nickelodeon, which feature the likenesses of Dora the Explorer, Go, Diego, Go! and SpongeBob SquarePants. The collection debuted very successfully at the Las Vegas market. The new mattresses will be available in both traditional innerspring and Visco-memory foam models.  The innerspring collection will be an extension of Serta’ flagship Perfect Sleeper® collection, featuring the patented Continuous Coil® Innerspring and Advanced Comfort Quilt®.  Plus, the innerspring mattresses in this collection feature liquid resistant technology to help parents keep the mattress clean over time.


Smart Support™ by Serta®

Serta will show a variety of mattresses with their new Smart Support™ technology, a feature that the company is making available across its premium collections including Perfect Day and Trump Home Luxury based on retailer exclusivity. Smart Support is a revolutionary technology that intelligently senses when to remain firm and when to comfortably release for superior pressure relief and back support.


Vera Wang by Serta®

Retailers can also see a variety of the highly successful Vera Wang by Serta mattresses in both innerspring and specialty models.


About Serta

Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection and the elegant Vera Wang by Serta® Collection. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.  Serta has 23 U.S. and four Canadian manufacturing plants.  In addition, Serta is distributed internationally in 60 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.

Retailers are encouraged to make appointments to visit the Serta showroom at the High Point market by contacting their local Serta sales representatives. The Serta showroom is located in space H1141.

Retailers seeking more information, visit


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