Follow us on  

   Bookmark and Share

SSA Environmental Program: Member Login   Member Info & Registration

Home      About     Trade Shows/Events     Environmental Program      Member Directory      Join the SSA      Contact

 
Consumer Info
Mattress & Pillow Types
How to Choose a Mattress
Welcome New Members

Join the SSA Today!
Click to Learn More!

 

 

Serta Partners with Paula Deen for the Paula Deen Home by Serta® Mattress Collection

 

New Collection Extends Trump Home Mattresses into Premium Price Points

 

March 12, 2010 - Serta officials announced today that the company has entered into an exclusive licensing partnership with Paula Deen Enterprises, LLC to produce a new collection of mattresses called Paula Deen Home by Serta. This new collection was designed in collaboration with renowned Food Network celebrity cook, author and entrepreneur Paula Deen and will be available exclusively at Mega Group USA retailers.

“This new mattress collection reflects the dedication that both Serta and Paula Deen have to style and comfort for the home,” says Bob Sherman, President of Serta.  “Together, we have designed mattresses that are extremely comfortable, affordable and that will really appeal to consumers shopping at Mega Group retailers.”

The Paula Deen Home by Serta mattress collection includes some of today’s most advanced comfort and support features including an Individually Wrapped Coil Innerspring system, soy-infused foams and Serta’s exclusive KoolComfort™ Memory Foam with EcoSense™. The mattress covers are made from a knit fabric containing silk for a smooth and beautiful finish.

"You can definitely tell that these mattresses have been inspired by my life in the South and my home in Savannah, Georgia,” says Paula Deen. “The collection is all about feeling good, comfortable and getting a good night’s sleep in one’s home. And just like my food, I send you comfort and love from my home to yours.”

Jerry Honea, Director for Mega Group USA adds, “The Paula Deen Home by Serta Collection provides Mega Group the opportunity to offer consumers an exclusive product at attractive price points.  Paula Deen is a name that resonates with our consumers, and I believe that these quality products will drive traffic to our retailers.”   

The collection will debut at the Mega Group USA Spring National Convention and will hit retail floors later this spring. Price points range from $799 - $1499. Mega Group retailers can see the collection at the Serta space at the convention on Friday, March 12th and Saturday, March 13th.

Mega Group USA Retailers seeking more information, visit, www.serta.com.

 

© 2010 Specialty Sleep Association. All rights reserved. All logos and news contained in this website is copyrighted. No part of this website may be copied, retransmitted, reposted nor reproduced by any means, electronic or otherwise, without the express, written consent of the Specialty Sleep Association and/or the owner of the copyrighted content. For more information, contact us.