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March 12, 2010 -
Serta officials announced
today that the company has
entered into an exclusive
licensing partnership with Paula
Deen Enterprises, LLC to produce
a new collection of mattresses
called Paula Deen Home by Serta.
This new collection was designed
in collaboration with renowned
Food Network celebrity cook,
author and entrepreneur Paula
Deen and will be available
exclusively at Mega Group USA
retailers.
“This new mattress collection
reflects the dedication that
both Serta and Paula Deen have
to style and comfort for the
home,” says Bob Sherman,
President of Serta. “Together,
we have designed mattresses that
are extremely comfortable,
affordable and that will really
appeal to consumers shopping at
Mega Group retailers.”
The Paula Deen Home by Serta
mattress collection includes
some of today’s most advanced
comfort and support features
including an Individually
Wrapped Coil Innerspring system,
soy-infused foams and Serta’s
exclusive KoolComfort™ Memory
Foam with EcoSense™. The
mattress covers are made from a
knit fabric containing silk for
a smooth and beautiful finish.
"You can definitely tell that
these mattresses have been
inspired by my life in the South
and my home in Savannah,
Georgia,” says Paula Deen. “The
collection is all about feeling
good, comfortable and getting a
good night’s sleep in one’s
home. And just like my food, I
send you comfort and love from
my home to yours.”
Jerry Honea, Director for Mega
Group USA adds, “The Paula Deen
Home by Serta Collection
provides Mega Group the
opportunity to offer consumers
an exclusive product at
attractive price points. Paula
Deen is a name that resonates
with our consumers, and I
believe that these quality
products will drive traffic to
our retailers.”
The collection will debut at the
Mega Group USA Spring National
Convention and will hit retail
floors later this spring. Price
points range from $799 - $1499.
Mega Group retailers can see the
collection at the Serta space at
the convention on Friday, March
12th and Saturday, March 13th.
Mega Group USA Retailers
seeking more information, visit,
www.serta.com. |
