|
 April
1, 2010 -
Serta and The Trump
Organization are introducing a
new mattress collection called
Trump Home Luxury that will
debut at the 2010 High Point
market. This new collection is
the latest addition to the
successful Trump Home brand,
which includes furniture, room
décor and lighting.
“We are thrilled to be expanding
our successful partnership with
Serta by collaborating on the
new Trump Home Luxury
Collection. The line allows
consumers to indulge in all the
luxuries of a premium mattress
at an affordable price point,”
says Cathy Hoffman Glosser,
Executive Vice President of
Global Licensing for The Trump
Organization.
Serta introduced the first Trump
Home mattress collection in 2009
at the price point range of $799
- $1499, appealing to the
consumer that wanted to bring a
piece of the Trump lifestyle
home at an affordable price. The
new Trump Home Luxury mattresses
extend the collection into the
premium category with a price
point range of $1699 - $2999.
“The Trump Home Luxury
collection is a natural
extension for the Trump Home
brand and will allow our
retailers to sell the Trump
lifestyle across a wide range of
price points,” says Maria
Balistreri, Vice President of
Brand Management for Serta. “Our
retailers have had great success
with Trump Home, and now they
can reach a new segment of
consumers that are willing to
invest further in a more
luxurious night’s sleep.”
The Trump Home Luxury mattresses
feature Serta’s 924 FreeFlex®
innerspring unit with select
models featuring an additional
layer of individually wrapped
Pillow Soft™ coils on top of the
FreeFlex unit. This state of the
art innerspring system is
designed to deliver superior
support to every dimension of
the body while working to reduce
motion transfer that can disrupt
sleep. The collection also
boasts a variety of advanced
comfort features including
Serta’s Smart Support™
technology in the top model,
KoolComfort™ Memory Foam, Latex
Foam and Advanced Comfort
Quilt®. The mattresses feature
luxury materials in the mattress
covers such as silk, cashmere,
merino wool and mercerized
cotton to further add to the
ultra luxurious experience.
Additionally, the top of the
line mattress in the Trump Home
Luxury collection is available
in a Dual Comfort model. This
option allows retailers to
maximize their retail floor
space while offering today’s
consumer a way to sleep
comfortably when a partner has a
different comfort preference.
Serta and The Trump Organization
will create a turnkey marketing
support package for retailers
carrying the Trump Home Luxury
collection. Included will be
beautiful new product
photography taken onsite at the
Trump International Hotel &
Tower® Chicago during a unique
outdoor, evening photo shoot.
Retailers can see the new Trump
Home Luxury Collection at the
2010 High Point market by
contacting their local Serta
sales representative for an
appointment.
About Serta: Serta is a
bedding brand leader and the
manufacturer of the best selling
premium mattress in America, The
Serta Perfect Sleeper®, the
upscale Perfect Day® collection
and the elegant Vera Wang by
Serta® Collection. As the
leading provider of mattresses
to the hospitality industry,
Serta partners with hotel groups
such as Hilton Hotels, Marriott,
Intercontinental Hotels Group,
Bellagio Hotel, Wyndham Hotels,
Omni Hotels, Choice Hotels,
Accor Hotels and many more.
Serta has 23 U.S. and four
Canadian manufacturing plants.
In addition, Serta is
distributed internationally in
60 other countries. With its
worldwide network, Serta is able
to respond quickly to customers’
needs while still preserving
strict control standards to
ensure the highest quality
products.
For more information, visit
www.serta.com. |
