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Simmons Bedding Company Appoints Jim Ruehlmann

Executive Vice President, Product Development


Marketing Veteran Will Drive New Product Creation


January 19, 2011 - Simmons Bedding Company, a leading provider of premium-branded bedding products, announces the appointment of Jim Ruehlmann as Executive Vice President, Product Development effective January 17. In this newly created position, Mr. Ruehlmann reports to Simmons CEO Gary T. Fazio and is responsible for developing and executing the company’s new product creation and innovation agenda.

“The addition of this executive-level position and the restructuring of this function is a testament to Simmons’ commitment to ongoing innovation. Jim’s vast experience, coupled with a renewed focus on our processes will help us to take our product development efforts to the next level and deliver the most innovative products to our retailers and ultimately provide a better sleep experience to consumers,” said Mr. Fazio. “A function solely focused on innovation allows the company to continually improve, and I look forward to the fresh perspective Jim will bring to our products and brands.”

Mr. Ruehlmann joins Simmons with an extensive background in product development, marketing and merchandising consumer goods. He began his career at Procter and Gamble, serving as Associate Advertising Manager for brands including Ivory, Zest, Coast and Safeguard for more than a decade. Mr. Ruehlmann then served as Group Vice President for Chiquita Brands International and later as Vice President of Marketing for Sealy, overseeing new product development, advertising, pricing and licensing. His previous positions include executive-level roles at major brands such as Evenflo, Sara Lee Foods, Mattress Firm and Cincinnati Bell. Mr. Ruehlmann is a graduate of Northwestern University’s Kellogg School of Management.

“I am honored and excited to join a company with a strong brand and established foundation of innovation,” said Mr. Ruehlmann. “I see tremendous potential for new product development and am eager to work with the executive leadership team to continually innovate and improve upon our portfolio of products.”

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, Beautyrest StudioTM, ComforPedic by SimmonsTM, ComforPedic LoftTM, Natural Care®, Beautyrest BeginningsTM and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world.

For more information, visit Simmons Bedding's website at


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