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Simmons Appoints Tony Smith as President


Industry Veteran will Oversee US Sales and Canadian Business Unit

September 2, 2010 - Simmons Bedding Company, a leading provider of premium-branded bedding products, announced today the appointment of Tony Smith as President of U.S. Sales and Simmons Canada. Mr. Smith reports to Simmons CEO Gary Fazio and is responsible for all U.S. sales functions as well as the company’s Canadian business unit.

“We are fortunate to have someone with Tony’s experience and capabilities on board,” said Mr. Fazio. “Tony has an impressive track record and proven success across all facets of the organizations with which he has worked. I look forward to his many contributions as a member of the Simmons executive leadership team.”

Most recently, Mr. Smith was President and CEO of Fort Lauderdale-based International Bedding, a $125 million bedding manufacturer with five factories and more than 600 employees. Prior to International Bedding, Mr. Smith spent 22 years at Sealy, serving in various roles including vice president of sales and regional vice president. He was later named chief operating officer of Sealy Canada.

“I am honored to join Simmons, a company with a rich heritage and ongoing commitment to innovation, quality and world-class service,” said Mr. Smith. “I look forward to working with the company’s highly motivated leadership team to advance strategies and grow market share in the U.S. and Canada.”

The company also announces that Paul Bognar, former Simmons Canada president, will report to Mr. Smith, and Dominick Azevedo, executive vice president of sales, will be leaving the company.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, Beautyrest StudioTM, ComforPedic by SimmonsTM, ComforPedic LoftTM, Natural Care®, Beautyrest BeginningsTM and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world.

For more information, visit Simmons Bedding's website at


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