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Simmons Launches New Beautyrest

Pocketed Coil Club Website for Retail Sales Associates

 

New Website Celebrates the Beautyrest Pocketed Coil Spring

and Highlights Retail Sales Associate Success Through Sweepstakes

 
February 4, 2011 - Simmons Bedding Company today launched the Beautyrest® Pocketed Coil® Club website, an online gathering place for sales associates interested in finding new and better ways to sell more Simmons Beautyrests and the brand’s Pocketed Coil springs. www.PocketedCoilClub.com, the world’s only club devoted to selling more mattresses, was developed as part of Simmons’ ongoing efforts to provide inventive career development opportunities to the company’s retail sales associates.

“We’ve designed the Beautyrest Pocketed Coil Club to be a virtual classroom entirely dedicated and focused on our retail sales associates,” said Tim Oakhill, Simmons Executive Vice President of Marketing. “It’s the only forum where a 2-million-Pocketed Coil-man and a 20-million-Pocketed Coil-woman can both gain best practices, creative ideas and selling tips.”

The website features the latest Simmons promotions, videos of top selling RSAs presenting tips and best practices, Simmons news and chronicles the history of the Pocketed Coil spring. The Beautyrest Daily Trivia Sweepstakes, running today through March 31, tests RSAs’ knowledge of the Pocketed Coil spring for a weekly chance to win a new Beautyrest NXG® mattress and to be entered for a grand prize of $5,000. The site also offers a Coil Calculator that allows sales associates to determine how many Beautyrest Pocketed Coil springs they have sold, highlighting sales success at all levels.

“We felt it was time to celebrate the fact that retail sales associates have sold more than 37 billion Pocketed Coil springs and provided consumers with over 246 billion nights of Beautyrest,” said Oakhill.

Amassing the number of Pocketed Coils sold in Beautyrest history was no easy task. Though the Beautyrest Pocketed Coil originated in 1925, annual reports and sales numbers weren’t published until 1929 – meaning the baseline number of 37 billion Pocketed Coils sold, which is used in a trade advertising campaign, is a conservative figure. To learn more about the Beautyrest Pocketed Coil Club, visit www.pocketedcoilclub.com throughout the year for additional sales tools, videos, new promotions and added functionality.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, Beautyrest StudioTM, ComforPedic by SimmonsTM, ComforPedic LoftTM, Natural Care®, Beautyrest BeginningsTM and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world.

For more information, visit Simmons Bedding's website at www.simmons.com.

 

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