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May 17, 2011 - With summer mattress-buying season just
around the corner,
Simmons Bedding Company is celebrating this Memorial
Day with the NEW Beautyrest® Cash & Comfort Rebate
Event. Starting May 15 through July 5, customers will
have a chance to win over 20,000 rebates up to $1,000
and be automatically entered to win a weekly rebate of
$5,000. The promotion is designed to generate excitement
surrounding the new Simmons lines at retail, a
redesigned Beautyrest.com and a new national advertising
campaign to help draw consumers to retail during popular
summer sales season.
 “The
NEW Beautyrest Cash & Comfort Rebate Event gives
consumers fun incentives to purchase the broadest range
of comforts in the brand’s 86-year history,” said Tim
Oakhill, Simmons’ executive vice president of marketing.
“We’re excited to round out our campaign and give
consumers a deeper connection to our iconic Beautyrest
brand.”
NEW
BEAUTYREST® CASH & COMFORT REBATE EVENT
To help
retailers make the most of the NEW Beautyrest® Cash &
Comfort Rebate Event, Simmons has developed a variety of
in-store materials including ceiling danglers, sell
sheets, posters, window clings and tent cards, in
addition to print ads, television tags and radio scripts
that retailers may use to advertise the promotion in
their local markets. To help drive store traffic, the
company is launching an extensive national advertising
campaign to coincide with the summer promotion.
NATIONAL
ADVERTISING CAMPAIGN
Simmons’ new
Beautyrest® national advertising campaign, set to run
May 15 through September, is designed to generate
awareness excitement and purchase intent among consumers
during key retail sales periods. Strikingly unique
butterfly imagery will be used in advertisements that
will appear in national weekly magazines such as People
and Parade and online advertising networks such as CNN,
MSNBC and Yahoo and will be featured on Simmons’
Facebook and Twitter pages.
REDESIGNED
BEAUTYREST.COM
For most
consumers in need of a mattress, it’s been 10 or more
years since their last purchase, and a decade’s worth of
technology changes makes shopping a confusing task. To
better summarize new technologies and new lines on
retail floors, Simmons has redesigned Beautyrest.com to
give consumers a more simplified, educational
mattress-buying experience. The newly updated website
includes information on current sales promotions and
videos that depict new technologies including: the New
Beautyrest® Smart Response™ Pocketed Coil® Technology,
while demonstrating key Beautyrest® benefits such as
unsurpassed motion separation, conformability and back
support. The Which Beautyrest Is The Best Fit For You
video walks shoppers through each of the brand classes
in the Beautyrest® line, while a comparison chart
outlines differences between the various models and
technologies.
NEW LINES
AT RETAIL
The new
Beautyrest® Smart Response™ Pocketed Coil® Technology
features a revolutionary dual action design that
functions like two coils working in series – the top,
tapered section of the coil conforms to a sleeper’s
shape for comfort and pressure relief while the firmer,
barrel-shape bottom section reacts to one’s body weight
and sleeping position for individualized back support
and alignment. Now featuring the new coil, the new
Beautyrest® NXG® line offers consumers a
best-of-both-worlds combination of advanced
technologies, giving customers supportive sleep through
the contouring comfort and pressure relief of NXG®
Memory Foam enhanced by the motion separation and
individualized back support of new Beautyrest® Smart
Response™ Pocketed Coil® Technology. The new Beautyrest®
Elite™ line also features the new Beautyrest® Smart
Response™ Pocketed Coil® Technology.
About
Simmons Bedding Company
Atlanta-based
Simmons Bedding Company is one of the world's largest
mattress manufacturers, manufacturing and marketing a
broad range of products including Beautyrest®,
Beautyrest Black®, Beautyrest NxG®, ComforPedic by
Simmons™, ComforPedic Loft™, Natural Care® and
BeautySleep®. Simmons Bedding operates 19 conventional
bedding manufacturing facilities across the United
States, Canada and Puerto Rico. Simmons Bedding also
serves as a key supplier of beds to many of the world’s
leading hotel groups and resort properties. Simmons
Bedding is committed to developing superior mattresses
and promoting a higher quality sleep for consumers
around the world.
To learn more about the NEW Beautyrest® Cash &
Comfort Rebate Event, visit
www.beautyrest.com/promotions.
For more information about Simmons or the
company’s new products, visit
www.simmons.com or follow Simmons Bedding on
Facebook and
Twitter. |
