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Simmons Enhances Beautyrest Website to Commemorate Launch of New 2010 Line

 

Revitalized Website Reflects Fresh Look and Feel of New Beautyrest® Collection

 

May 20, 2010 - In honor of the new 2010 Beautyrest® line’s introduction and the brand’s 85 years of continued sleep innovation, Simmons Bedding Company has redesigned the Beautyrest section of Simmons.com to reflect the same fresh look and feel as the new Beautyrest line, which hits retail floors this month. The revitalized site features new videos, photos and pop out tool tip boxes that maintain the page’s clean and simple aesthetics, while presenting information about the new Beautyrest collection to consumers in an attention-grabbing way. Simmons seamlessly integrated these new multimedia elements into the site’s existing mattress shopping resources with the goal of helping consumers find the perfect Beautyrest mattress to meet their specific sleep needs.

We know that the Internet is a key research tool for consumers

“We know that the Internet is a key research tool for consumers during the mattress buying process,” said Tim Oakhill, Simmons’ executive vice president of marketing. “By explaining the collection’s new BeautyStyle™ aesthetics and BeautyFeel™ comfort construction, the new Beautyrest site helps consumers familiarize themselves with the line’s features before they ever step foot into a retail store, so they feel more comfortable making a decision to purchase. Our goal for the site is to create brand preference, so when consumers go mattress shopping, it’s not a question of whether they buy a Beautyrest, it’s a matter of which Beautyrest model they buy.”

 

Powerful Product Education Videos

Designed to generate intrigue and excitement about the new Beautyrest line, the new site greets visitors with an introductory splash page that showcases a new Beautyrest World Class® model on a sleek, black background. Upon reaching the Beautyrest homepage, a new feature video educates consumers about Super Pocketed Coil® springs and the new Beautyrest line’s offering of the widest range of feels available. A link in the video’s bottom left corner directs users to a separate Web page that neatly highlights additional features of the Beautyrest World Class collection, including Transflexion Comfort Technology™ for consistent comfort throughout the life of the mattress and NxG® Memory Foam.

A second video about the line’s Super Pocketed Coil springs provides a look at what is inside the new Beautyrest collection and allows consumers to easily understand how the superior design of Super Pocketed Coil springs leads to unsurpassed motion separation, conformability, support and durability. The video, which takes place in a tranquil garden setting, also incorporates the Beautyrest brand’s signature bowling ball demonstration, further emphasizing the motion separation benefits of Super Pocketed Coil spring technology.

In addition to providing valuable product information and mattress shopping guidance, the site also includes links to two current Simmons promotions. Consumers can enter to win a new Beautyrest Anniversary™ mattress through the New Beautyrest Anniversary Challenge, an online trivia sweepstakes that runs through July 28. A second promotion, The New Beautyrest Free! Sheet Event, gives Simmons customers a free set of Beautyrest sheets valued at $129 when they purchase a Simmons mattress valued at $997 or more through June 7.

For more information about the new 2010 Beautyrest line, visit www.beautyrest.com

For more information about Simmons Bedding Company, visit www.simmons.com.

 

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