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May 20, 2010 - In honor of the
new 2010
Beautyrest® line’s
introduction and the brand’s 85
years of continued sleep
innovation,
Simmons Bedding Company has
redesigned the Beautyrest
section of Simmons.com to
reflect the same fresh look and
feel as the new Beautyrest line,
which hits retail floors this
month. The revitalized site
features new videos, photos and
pop out tool tip boxes that
maintain the page’s clean and
simple aesthetics, while
presenting information about the
new Beautyrest collection to
consumers in an
attention-grabbing way. Simmons
seamlessly integrated these new
multimedia elements into the
site’s existing mattress
shopping resources with the goal
of helping consumers find the
perfect Beautyrest mattress to
meet their specific sleep needs.
We know that the Internet is
a key research tool for
consumers
“We know that the Internet is a
key research tool for consumers
during the mattress buying
process,” said Tim Oakhill,
Simmons’ executive vice
president of marketing. “By
explaining the collection’s new
BeautyStyle™ aesthetics and
BeautyFeel™ comfort
construction, the new Beautyrest
site helps consumers familiarize
themselves with the line’s
features before they ever step
foot into a retail store, so
they feel more comfortable
making a decision to purchase.
Our goal for the site is to
create brand preference, so when
consumers go mattress shopping,
it’s not a question of whether
they buy a Beautyrest, it’s a
matter of which Beautyrest model
they buy.”
Powerful Product Education
Videos
Designed to generate intrigue
and excitement about the new
Beautyrest line, the new site
greets visitors with an
introductory splash page that
showcases a new Beautyrest World
Class® model on a sleek, black
background. Upon reaching the
Beautyrest homepage, a new
feature video educates consumers
about Super Pocketed Coil®
springs and the new Beautyrest
line’s offering of the widest
range of feels available. A link
in the video’s bottom left
corner directs users to a
separate Web page that neatly
highlights additional features
of the Beautyrest World Class
collection, including
Transflexion Comfort Technology™
for consistent comfort
throughout the life of the
mattress and NxG® Memory Foam.
A second video about the line’s
Super Pocketed Coil springs
provides a look at what is
inside the new Beautyrest
collection and allows consumers
to easily understand how the
superior design of Super
Pocketed Coil springs leads to
unsurpassed motion separation,
conformability, support and
durability. The video, which
takes place in a tranquil garden
setting, also incorporates the
Beautyrest brand’s signature
bowling ball demonstration,
further emphasizing the motion
separation benefits of Super
Pocketed Coil spring technology.
In addition to providing
valuable product information and
mattress shopping guidance, the
site also includes links to two
current Simmons promotions.
Consumers can enter to win a new
Beautyrest Anniversary™ mattress
through the New Beautyrest
Anniversary Challenge, an online
trivia sweepstakes that runs
through July 28. A second
promotion, The New Beautyrest
Free! Sheet Event, gives Simmons
customers a free set of
Beautyrest sheets valued at $129
when they purchase a Simmons
mattress valued at $997 or more
through June 7.
For more information about
the new 2010 Beautyrest line,
visit
www.beautyrest.com.
For more information about
Simmons Bedding Company, visit
www.simmons.com. |
