|
 December
8, 2009 -
Simmons Bedding Company has
extended its
ComforPedic Loft™ “Showroom
on Wheels” tour by an additional
eight weeks due to the road
show’s tremendous success during
its first phase. The “Showroom
on Wheels,” a 53-foot,
18-wheeler exhibit featuring
Simmons’ new ComforPedic Loft™
mattress collection with NxG®
Memory Foam technology, brings
Simmons’ new models directly to
retailers, providing convenient
access to the products as well
as an ideal sales training
location. When the extended tour
concludes on Dec. 18, the mobile
showroom will have traveled more
than 22,000 miles—almost the
distance around the
globe—visiting 50 cities across
North America, including Denver,
Toronto, New York, Los Angeles,
Atlanta and Orlando. The second
phase of the tour focuses on the
southwest region of the country
and includes visits to Dallas,
Phoenix and San Diego, with
repeat visits to a few cities at
the request of select retailers.
“We launched the ‘Showroom on
Wheels’ because we thought
retailers would appreciate the
cost savings and convenience of
having the ComforPedic Loft™
line brought to them; however, I
have to admit that the
overwhelmingly positive reaction
to the road show surpassed even
my expectations,” said Scott
Smalling, president of Simmons’
specialty sleep division. “The
majority of the retailers we
visited during the first phase
of the tour have picked up the
line. Such strong success
combined with retailer interest
in additional city stops made us
realize that a tour extension
was needed.”
As in the first phase of the
tour, Smalling and Butch
Webster, vice president of
Simmons’ specialty sleep
division, are overseeing the
sales presentations that take
place at each stop. The
presentations aim to educate
dealers and retail sales
associates about the key
benefits of NxG® Memory
Foam—dissipates heat, quicker
recovery and consistent comfort.
Simmons spent a year developing
the new foam technology with the
specific goal of providing all
three of these benefits at a
more affordable price. By
designing the ComforPedic Loft™
line to have a starting
suggested retail price of less
than $1,000 for a queen set,
Simmons has made NxG® Memory
Foam technology available to a
whole new category of consumers.
“The ComforPedic Loft™ story is
easy for retailers and consumers
to understand—next generation
technology at an attainable
price,” said Anne Kozel,
Simmons’ specialty sleep brand
director. “When retailers visit
the mobile showroom, they
recognize the ComforPedic Loft™
line’s potential to be a major
hit with a wide range of
value-oriented consumers. The
collection looks and feels
amazing. It basically sells
itself.”
While the primary goal of the
tour has been to present the
ComforPedic Loft™ line to
retailers who have not yet
decided to floor the models, the
mobile showroom has also proven
to be the perfect training venue
for retail sales associates from
dealers who picked up the line
at the Las Vegas Furniture
Market or the High Point Market.
In addition, visits to Simmons®
manufacturing facilities have
allowed Smalling and Webster to
share their passion for
specialty sleep products with
Simmons employees, who now
possess a greater understanding
of the technology and effort
that went into creating the
ComforPedic Loft™ line.
“The road show has been an
unbelievable experience,” said
Smalling. “We’re meeting
wonderful people and visiting
beautiful cities while building
stronger retailer relationships.
I couldn’t be happier with the
program’s results.”
To learn more about the
ComforPedic Loft™ brand, visit
www.comforpedicloft.com.
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest
NxG®, Beautyrest Studio™,
ComforPedic by Simmons™,
ComforPedic Loft™, Natural
Care®, Beautyrest Beginnings™
and BeautySleep®. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world’s
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world.
For more information, visit
Simmons Bedding's website at
www.simmons.com. |
