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May 28, 2010 -
Simmons Bedding Company
(“Simmons”) is revolutionizing
mattress shopping with the
launch of the company’s first QR
(Quick Response) tagging
applications for point-of-sale
materials on mattress retailer
floors. Simmons created the QR
tags, which are small
barcode-like visuals that may be
scanned and “read” by
smartphones, with the goal of
making in-store signage more
interactive for consumers. Once
scanned by a smartphone such as
the iPhone®, DROID or
BlackBerry®, the QR tag makes
additional information, images
and videos easily available to
the user via their phone’s web
browser, providing consumers
with a more robust shopping
experience.
QR tags will be placed on
spec cards as early as Memorial
Day Weekend
Simmons’ initial phase of QR
tags will be placed on spec
cards as early as Memorial Day
Weekend for mattresses from the
new 2010 Beautyrest® line.
When consumers scan the QR tag
for a Beautyrest mattress, they
will receive access to a 3-D
construction rendering of that
particular Beautyrest
category—either Beautyrest
Classic®, Beautyrest
Anniversary™ or Beautyrest World
Class®. In addition, tag users
will have the option to play a
Beautyrest video, which
illustrates how the bed’s Super
Pocketed Coil® springs,
BeautyFeel™ comfort and
BeautyStyle™ aesthetics come
together to offer unsurpassed
motion separation,
conformability, support and
durability in an attractive
package. The video also features
the brand’s signature bowling
ball demonstration for
additional emphasis on the Super
Pocketed Coil springs’ motion
separation benefits. To
facilitate sharing of Simmons’
QR tag content via social media,
the company has included
Facebook® and Twitter® buttons
on the content website, enabling
users to easily communicate the
Beautyrest image and video to
their online network of family
and friends.
“Simmons’ tradition of
innovation has not only shaped
the way consumers experience
their mattresses, it’s also
influencing how they use
point-of-sale materials to make
an educated bedding purchase,”
said Tim Oakhill, executive vice
president of marketing for
Simmons. “QR tags are an
exciting technology that will
help change the retail landscape
of the mattress industry by
enhancing our communications
with consumers as they are
shopping in-store. We’re proud
of the fact that Simmons is the
first major mattress
manufacturer to have QR tag
technology ready for retailers
to incorporate into their store
environments.”
To view Simmons’ Beautyrest QR
tag content, consumers must use
their smartphones to download a
Microsoft® Tag Reader
application, which is available
for free at
gettag.mobi. IPhone users
may also download the tag reader
via the Apple® online App Store.
“More than 20 percent of cell
phone users currently have a
smartphone, and that number is
growing. Because QR tag
technology is so simple to use,
we anticipate that other
industries will be integrating
it into their packaging and
signage in the near future,”
said Oakhill. “Anyone that can
take a picture with a
cameraphone can use a QR tag.
All consumers need to do is
download the tag reader
application and point their
phone’s camera at the tag image
to see the tag content. It’s
that easy.”
About Simmons Bedding Company
Atlanta-based Simmons Bedding
Company is one of the world's
largest mattress manufacturers,
manufacturing and marketing a
broad range of products
including Beautyrest®,
Beautyrest Black®, Beautyrest®
NxG®, Beautyrest Studio™,
BeautySleep®, ComforPedic by
Simmons™, Natural Care® and
Beautyrest Beginnings®. Simmons
Bedding operates 19 conventional
bedding manufacturing facilities
and one juvenile bedding
manufacturing facility across
the United States, Canada and
Puerto Rico. Simmons Bedding
also serves as a key supplier of
beds to many of the world’s
leading hotel groups and resort
properties. Simmons Bedding is
committed to developing superior
mattresses and promoting a
higher quality sleep for
consumers around the world. For
more information, visit Simmons
Bedding’s website,
www.simmons.com.
To learn more about Simmons,
visit
www.simmons.com.
For more information about
the new 2010 Beautyrest line,
visit
www.beautyrest.com. |
