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Win a New Beautyrest Mattress with Simmons’ “Tweet for Sleep” Twitter Sweepstakes

 

Simmons Asks “What Would You Do For a Good Night’s Sleep?

 

February 17, 2010 - If you’re not getting a good night’s sleep or your old mattress is so worn out that it keeps you up at night, Simmons Bedding Company wants you to tweet about it!

 

The Simmons® Beautyrest® “Tweet For Sleep” sweepstakes, running through April 30, is an online promotion that lets sleepy consumers send a Twitter® message that automatically enters them in a sweepstakes to win a new Beautyrest® Anniversary™ queen size mattress valued up to $2,000. Those interested in entering the contest need only post a tweet about sleep that includes #simmonsbeautyrest and the URL http://bit.ly/beautyrest to participate. A weekly winner will be randomly selected during the 12-week contest, and any winners who buy a Simmons® mattress during the sweepstakes will be reimbursed for the cost of their purchase up to $2,000.

 

“‘Tweet For Sleep’ is part of our ongoing series of unique social networking promotions that is enabling Simmons to communicate directly with consumers so they are more engaged with the Simmons® and Beautyrest® brands,” said Tim Oakhill, Simmons’ executive vice president of marketing. “By using Twitter® as our sweepstakes method, we’re leveraging an already popular online communications venue to expand Simmons’ influence within the social media world while gathering intel regarding the true value people place on sleep. Given our increasingly online culture, we believe Web-based contests are a key way to reach new audiences and foster stronger relationships with existing customers, and we’re committed to being a leader in this influential arena.”

 

To enter the “Tweet For Sleep” contest, consumers must tweet a message stating what they would do to obtain a good night’s sleep either from their personal Twitter® account or via the entry form on the sweepstakes Web site, contest.simmons.com. Participants may choose to post an original tweet, to re-tweet a variety of sample tweets listed on the sweepstakes Web site or to re-tweet another entrant’s tweet—any of these options will result in an entry into the contest. In addition to posting tweets, visitors to the contest Web site may view a list of recent sweepstakes tweets, become a fan of Simmons on Facebook® and register for Simmons’ e-mail newsletter, Better Sleep News.

 

Simmons will be hosting several online sweepstakes throughout 2010, and the company encourages consumers to visit www.simmons.com on a regular basis to check for news of future contests. For more information about the “Tweet For Sleep” sweepstakes or to enter the contest, visit contest.simmons.com.

 

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® NxG®, Beautyrest Studio™, BeautySleep®, ComforPedic by Simmons™, Natural Care® and Beautyrest Beginnings™. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world.

 

For more information, visit www.simmons.com.

 

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