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Simmons to Introduce Advanced Design, Innovative Beds

at the August World Market Center

 

July 20, 2010 - ComforPedic and ComforPedic LOFT 2010 Introductions

Simmons’ specialty sleep product guru Anne Kozel and Scott Smalling , who is the President of the Simmons Specialty Sleep Division have informed BEDROOM Magazine that Simmons is launching a new ComforPedic™ collection at this upcoming Las Vegas Furniture Market. The new specialty sleep line combines technology and luxury with modern aesthetics to create a better memory foam mattress. The line features a combination of the brand’s Advanced NxG™ Memory Foam and NxG™ Memory Foam with their heat dissipation, quicker recovery and consistent comfort benefits and includes 360 Gradient Edge™ Support, which firms up the sides of the bed for support while sitting and extends the sleeping surface of the mattress all the way to the edge.  All models are available in firm or plush feels and feature a layer of latex for added comfort, while select models incorporate Progressive Support Latex for superior support and pressure relief. In addition, the line includes Transflexion™ Comfort Technology, a patented process that removes false loft from the mattress’ base foam, helping to ensure a consistent comfort throughout the life of the mattress and minimizing reasons consumers return mattresses. Each bed in the collection features a stretch knit fabric cover with a modern geometric design, and dealers may choose from a bold “chocolate” or more conservative “fawn” color for the beds’ luxurious velour border fabrics.

Simmons is also launching a new ComforPedic Loft™ model featuring GelTouch™ technology at Las Vegas Market. Nestled within a layer of NxG™ Memory Foam, the GelTouch layer is positioned in the center third of the mattress, where it provides a cooling sensation along with greater conformability. Simmons originally introduced GelTouch technology into its memory foam offerings in 2008 with the ComforPedic™ Capri™ model, and this introduction makes GelTouch technology available to consumers at a more affordable price point.

Beautyrest Black 2010 Introductions

Simmons’s marketing executives further announced that the company is introducing a new Beautyrest Black™ collection at the August 2010 Las Vegas Furniture Market, and this year the collection is divided into two distinct categories—Beautyrest Black and Beautyrest Black Beyond™. Beautyrest Black models provide an unforgettable sleep experience by combining unique product aesthetics, 850 density Variform Advanced Pocketed Coil™ springs and layers of superior comfort foams like NxG™ Memory Foam and Progressive Support Latex. Beautyrest Black Beyond mattresses take luxury to the next level with the additions of striking aesthetic differentiation and even more opulent materials like Advanced NxG™ Memory Foam and GelTouch™ technology for exceptional comfort and support. All Beautyrest Black and Beautyrest Black Beyond mattresses incorporate Transflexion™ Comfort Technology, a patented process that removes false loft from the foam comfort layers, helping to ensure a consistent comfort throughout the life of the mattress and minimizing reasons consumers return mattresses. The collection also features fine aesthetic details such as unique tack and jump borders, jeweled ribbon borders and performance enhanced quilt designs, creating a visual combination that embodies the world’s finest Beautyrest™.

Retailers interested in learning more about the new Simmons mattresses are encouraged to attend the World Market Center Building A-525 Or visit: www.simmons.com.

 

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